Core Insights - iQOO has launched its new flagship iQOO 15 series, claiming it to be a generational leap in technology, with sales exceeding the previous generation's first-day total within just 30 minutes of release [1] Product Features - The iQOO 15 features the world's first 2K LEAD OLED screen and M14 luminescent materials, emphasizing advancements in clarity, brightness, color, eye protection, power consumption, lifespan, and touch response [2] - The product aims to enhance gaming experiences by improving graphical processing capabilities, addressing user demands for better visual quality in mobile gaming [3] - The device is equipped with the fifth-generation Snapdragon 8 Supreme processor, self-developed gaming chip Q3, 2K Samsung screen, and advanced camera technology, supporting features like full-scene ray tracing and 144FPS lossless frame rate [4] Market Positioning - iQOO's strategy focuses on long-term development rather than immediate results, aiming to serve users consistently despite competitive pressures [3] - The company has a strong partnership with the popular game "Honor of Kings," having been the official device for the game for several years, which has influenced its product development [3] Pricing and Availability - The iQOO 15 is priced starting at 4,199 yuan for the base model (12GB+256GB) and goes up to 5,499 yuan for the highest configuration (16GB+1TB), with a special edition also priced at 5,499 yuan [4]