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同比增长25%!上半年联想平板表现强势 Legion Tab季度出货量翻倍
Ge Long Hui· 2025-08-05 08:02
Group 1: Chromebook Market Performance - Lenovo maintains a leading position in the global Chromebook market with a market share of 31.3% and a shipment volume of 3,453 thousand units in the first half of 2025, up from 2,720 thousand units in the same period of 2024, reflecting a year-on-year growth rate of 26.9% [2][3] - The global Chromebook market experienced a significant recovery, with total shipments reaching 11 million units in the first half of 2025, representing a year-on-year increase of 10.6%, driven primarily by the demand for device updates from Japan's GIGA school project, which saw Chromebook shipments in Japan surge over 20 times [2][3] - Lenovo's deep engagement in the education market, including participation in events like the "EDIX Tokyo" education exhibition, has strengthened its connections with educational decision-makers, further solidifying its competitive advantage during this device refresh cycle [3] Group 2: Tablet Market Performance - In the tablet market, Lenovo achieved a shipment volume of 310 thousand units in Q2 2025, with a market share of 7.9%, reflecting a year-on-year growth rate of 24.7%, significantly above the industry average [4][5] - The global tablet market saw a year-on-year growth of 9% and a quarter-on-quarter growth of 5% in Q2 2025, supported by consumer subsidy policies in China and a wave of new product launches, particularly in the gaming tablet segment [5] - Lenovo's Legion Tab gaming tablet has shown remarkable performance, with quarterly shipments doubling, becoming a key driver of growth in the tablet segment [4][5] Group 3: Future Outlook and Financial Performance - The continuous growth of Lenovo from Chromebooks to tablets is attributed to its keen market trend awareness and product innovation capabilities, with a focus on public sector procurement projects and customized solutions in the education sector [6] - International investment bank Citic Lyon has raised Lenovo's earnings expectations for the April to June period, forecasting a 14% quarter-on-quarter growth in IDG revenue, driven by demand in the Chinese market [6] - Citic Lyon has also increased Lenovo's target price from HKD 11 to HKD 12 while maintaining an outperform rating [6]