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虎牙发布2025年Q3财报:游戏相关服务驱动总收入增长加速,运营利润表现持续提升
凤凰网财经· 2025-11-12 13:37
Core Viewpoint - Huya has returned to a healthy growth trajectory with a total revenue increase of approximately 10% year-on-year in Q3 2025, driven by a recovery in live streaming and significant growth in game-related services, advertising, and other businesses [1][4][7] Financial Performance - In Q3 2025, Huya's total revenue reached 1.69 billion yuan, marking a new high in nearly nine quarters [1] - Live streaming revenue stabilized at 1.16 billion yuan, while game-related services, advertising, and other businesses grew by about 30% to 530 million yuan, accounting for 31.5% of total revenue [1][4] - The company achieved an operating profit of 6.3 million yuan and a net profit of 36.3 million yuan under Non-GAAP standards [1][7] User Metrics - Huya's total Monthly Active Users (MAU) reached 162 million in Q3 2025, showing resilience in user engagement [1][8] Business Segments - The game-related services, advertising, and other business segments have become new growth points, with revenue surpassing 30% of total revenue for the first time [4][11] - Huya's sales of in-game items for popular games like "Honor of Kings," "PUBG Mobile," and others have performed exceptionally well, contributing to this growth [4][11] Strategic Initiatives - Huya is focusing on optimizing user experience and building an ecosystem through innovations such as a short video section and game assistance tools [12] - The company has successfully hosted nearly 100 licensed events and about 40 self-produced events in Q3 2025, solidifying its leading position in the esports broadcasting sector [12] - Huya is expanding its overseas market presence by enhancing product experience and content ecosystem to improve user retention and engagement [13] Future Outlook - The company plans to continue developing its content ecosystem, releasing commercial potential, and exploring new business opportunities while enhancing collaboration with partners [13]