本文为 日经Gaming EWC观战记 系列第四篇 系列其他文章敬请期待 编者荐语： 日经Gaming是2025年7月创刊的"以商业视点出发的游戏媒体"。日经BP利用在经营、技术、消费、营销 各领域培养的采访力、信息发布力，从商业角度出发，发布游戏及其周边产业的最新动向、商业模式。 以下文章来源于日经Gaming ，作者平野亚矢 日经Gaming . 商业视角的日本游戏媒体。日经BP旗下。 赛事期间，现场观众累计约300万人次。据称，线上直播的总观看人次达到了7亿。 阅读更多内容请点击下方"阅读原文" （本文由日经BP提供） 吸引300万现场观众、7亿线上观看人次的电竞世界杯Esports World Cup（EWC），其主办方电竞世界杯 基金会即将推出新的全球性赛事：以国家为单位的对抗赛 电竞国家杯Esports Nations Cup 。 此举目的为何？日经Gaming专访了赛事运营负责人汉斯·雅格诺。 摄影：中村宏 于2025年7月至8月在沙特阿拉伯首都利雅得举办的电竞世界杯Esports World Cup，其总奖金高达7000万 美元（约合109亿日元，5亿人民币），参赛选手超过2000人， 仅用两 ...

Core Viewpoint - Huya has returned to a healthy growth trajectory with a total revenue increase of approximately 10% year-on-year in Q3 2025, driven by a recovery in live streaming and significant growth in game-related services, advertising, and other businesses [1][4][7] Financial Performance - In Q3 2025, Huya's total revenue reached 1.69 billion yuan, marking a new high in nearly nine quarters [1] - Live streaming revenue stabilized at 1.16 billion yuan, while game-related services, advertising, and other businesses grew by about 30% to 530 million yuan, accounting for 31.5% of total revenue [1][4] - The company achieved an operating profit of 6.3 million yuan and a net profit of 36.3 million yuan under Non-GAAP standards [1][7] User Metrics - Huya's total Monthly Active Users (MAU) reached 162 million in Q3 2025, showing resilience in user engagement [1][8] Business Segments - The game-related services, advertising, and other business segments have become new growth points, with revenue surpassing 30% of total revenue for the first time [4][11] - Huya's sales of in-game items for popular games like "Honor of Kings," "PUBG Mobile," and others have performed exceptionally well, contributing to this growth [4][11] Strategic Initiatives - Huya is focusing on optimizing user experience and building an ecosystem through innovations such as a short video section and game assistance tools [12] - The company has successfully hosted nearly 100 licensed events and about 40 self-produced events in Q3 2025, solidifying its leading position in the esports broadcasting sector [12] - Huya is expanding its overseas market presence by enhancing product experience and content ecosystem to improve user retention and engagement [13] Future Outlook - The company plans to continue developing its content ecosystem, releasing commercial potential, and exploring new business opportunities while enhancing collaboration with partners [13]