游戏相关服务商业化
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虎牙2025年三季度收入16.9亿元 创近九个季度以来新高
Zheng Quan Shi Bao Wang· 2025-11-12 13:43
Core Viewpoint - Huya Inc. reported a total revenue of 1.69 billion yuan for Q3 2025, marking a nearly nine-quarter high with a year-on-year growth of approximately 10% [2] Financial Performance - In Q3 2025, Huya achieved an operating profit of 6.3 million yuan and a net profit attributable to Huya of 36.3 million yuan under Non-GAAP [2] - The total Monthly Active Users (MAU) reached 162 million, indicating stable user engagement [2] Revenue Breakdown - Live streaming revenue stabilized and rebounded to 1.16 billion yuan in Q3, while game-related services, advertising, and other businesses grew rapidly, with this segment's revenue increasing by about 30% to 530 million yuan, accounting for 31.5% of total revenue, marking the first time this segment exceeded 30% [2][3] - Game-related services, advertising, and other income saw a year-on-year growth of approximately 30% [3] Product and Service Development - Huya is set to launch its first game, "Goose Duck," a social deduction game that has already surpassed 10 million pre-registrations during its testing phase [3] - The company introduced new features such as a short video section and game assistance tools to enhance user experience and engagement [5] Event and Content Strategy - In Q3 2025, Huya provided nearly 100 licensed events and about 40 self-produced events and PGC programs, indicating a dual approach to content strategy [4] - The company is focusing on deepening collaborations with game developers, which has led to a significant increase in in-game item sales, with revenue from item sales growing over 200% year-on-year [3] International Expansion - Huya's overseas business showed steady user growth, with a strategy focused on enhancing product experience and optimizing content ecology to improve user activity and retention [5]