作为国内领先的游戏直播平台，虎牙善于版权运营与产业协作，并构建立体化赛事体系：平台以运 营"英雄联盟职业联赛（LPL）""王者荣耀职业联赛（KPL）"等顶级职业赛事奠定专业基石；以"英雄联 盟传奇杯""DOTA2不朽杯"等融合竞技与娱乐的自制IP赛事拓宽生态边界；配合"村运会""校运会"等县 域及高校市场渗透策略覆盖下沉市场，构成系统化布局。 在全球电竞产业升级的关键节点，虎牙依托"职业赛事-综合性赛事-下沉赛事"三级赛事体系的纵深布 局，通过赛事版权矩阵与职业战队的战略协同，将进一步展现其在电竞产业的中枢价值：高效连接核心 玩家群体，深度贯通游戏厂商与生态伙伴的合作通路。 虎牙公司相关负责人表示"EWC2025是电竞产业全球化的重要契机。虎牙将以全版权、多战队、深生态 的布局，助力中国电竞在国际舞台展现竞争力，同时深化与全球合作伙伴的协同，推动电竞产业价值提 升"。 2025电竞世界杯（EWC2025）将于7月7日在沙特利雅得盛大启幕，这场电竞盛宴将在持续7周的时间， 聚焦全世界电竞用户的目光。本届赛事共汇聚24个电竞项目、25项赛事、200支俱乐部及2000名选手， 总奖金池超7000万美元，其规模与影响 ...

Core Insights - The Huya HYPER eSports Carnival held in Chengdu featured professional teams and popular streamers, providing an immersive experience for fans through various themed zones and interactive activities [2][3] Group 1: Event Highlights - The event included notable appearances from professional players and popular streamers, enhancing audience engagement [3] - Four themed zones were created to enhance immersion, including interactive gaming experiences and live performances [3] - The carnival combined eSports with entertainment, offering a unique "amusement park + eSports" experience for attendees [3] Group 2: Social Impact Initiatives - Huya partnered with Xinhua Youpin to launch a nationwide initiative aimed at empowering rural cultural and tourism sectors through eSports [4] - The initiative focuses on integrating eSports with rural revitalization efforts, promoting local agricultural products through live streaming [4][5] - Huya's COO emphasized the trend of integrating eSports with music and cultural tourism, creating new opportunities for industry growth [5] Group 3: Future Directions - The company plans to deepen collaborations with cities rich in cultural tourism resources to develop innovative eSports and cultural projects [5] - The mobile eSports vehicle showcased at the event aims to bring eSports closer to rural areas, promoting local engagement and product sales [5]

直播行业的"躺赚时代"悄然落幕。那些靠打赏、抢主播、拼流量就能轻松赚钱的日子，正在被现实的增长压力和盈利焦虑所取代，行业集体进入转型期。 6月5日，陌陌母公司挚文集团发布2025年Q1财报，尽管净利润实现大增至3.58亿元，但营收25.21亿元，同比下降1.5%；旗下陌陌App付费用户为420万， 探探App付费用户为80万，同比分别减少290万和30万。 此前，游戏直播两大老将斗鱼与虎牙也已公布Q1成绩单：斗鱼营收同比下滑8.94%至9.47亿元、净亏损7960万元；虎牙止住了连续13个季度营收下滑的趋 势，但净利润同比暴跌99%。 同样承压的还有欢聚集团，其2025年Q1营收4.94亿美元，同比下降12%。尽管海外业务保持相对稳定，但直播收入占比依旧不低，转型压力仍在。 映宇宙虽未发布2025年Q1财报，但从2024年全年数据来看，其营收增长基本停滞，经调整净利润同比下滑45%，直播与短剧双线并行的转型策略仍处 于"爬坡期"。 回望2016年，直播平台曾深陷"千播大战"，在资本加持之下掀起天价主播争夺战——头部主播签约费动辄千万，平台间挖角成常态，整个行业对流量野蛮 依赖。 从那时的"撒钱冲量"，到如今的 ...

在深耕国内市场的同时，虎牙公司通过旗下的国际移动应用服务平台等海外业务，开始积极探索提升在 海外市场中的与游戏相关的商业化能力，以更好发掘平台内容和用户流量的商业价值。在海外市场中， 除了已有的应用营销推广和直播业务以外，公司还在尝试和开拓多种商业模式，包括游戏分发、游戏道 具售卖、区域独代和游戏广告服务等。 近日，虎牙公司公布了2025年第一季度财报。财报显示，一季度，虎牙公司总收入达15.1亿元，实现同 比企稳，环比上升。其中，来自游戏相关服务、广告和其他业务的收入同比增长52.1%至3.7亿元。在非 美国通用会计准则（Non-GAAP）下，该季度归属于虎牙公司的净利润为2400万元。用户数据方面， 2025年第一季度，虎牙移动端MAU（月均活跃用户数）达8340万，付费用户为440万。值得关注的是， 在至多1亿美元的股票回购计划下，截至2025年3月末，虎牙公司已经回购2100万股虎牙股票，共计价值 6980万美元，未来还将继续通过股息和回购等方式持续回馈股东。 为此，虎牙公司深化了与国内的出海游戏厂商及海外当地游戏厂商的合作，截至第一季度，已与多个厂 商的约50款游戏在海外进行分发和道具合作。黄俊洪在 ...

Financial Performance - In Q1 2025, the company reported total revenue of 1.51 billion yuan, showing year-on-year stability and a quarter-on-quarter increase [2][3] - Revenue from game-related services, advertising, and other businesses grew by 52.1% year-on-year to 370 million yuan [2] - The net profit attributable to the company under Non-GAAP was 24 million yuan for the quarter [2] User Metrics - The mobile monthly active users (MAU) reached 83.4 million, with 4.4 million paying users in Q1 2025 [2] Shareholder Returns - As part of a stock repurchase plan of up to 100 million USD, the company repurchased 21 million shares worth 69.8 million USD by the end of March 2025 [2] Strategic Initiatives - The company is executing a strategic transformation that has led to a significant increase in game distribution and advertising revenue [3] - The total revenue from games distributed through the company's channels more than doubled year-on-year, with significant growth observed during the Spring Festival [3] Content Ecosystem Development - The company is enhancing its live content ecosystem and exploring AI integration with esports events to establish a solid foundation for future growth [4] - Live revenue showed a slight quarter-on-quarter increase, contributing to the overall revenue growth [4] International Expansion - The company is focusing on overseas markets as a potential growth engine, exploring various business models including game distribution and advertising services [5][6] - Revenue from overseas game-related services saw multiple-fold growth in Q1 2025 [6] AI Integration - The company has introduced the first full-scenario viewing AI agent, "Tiger Xiao Ai," to enhance the viewing experience in esports [6][7] - The AI agent utilizes advanced technologies to create a closed-loop ecosystem that empowers content and engages users [7] Social Responsibility Initiatives - In Q1 2025, the company conducted over 950 positive energy live broadcasts, totaling more than 7,000 hours, involving over 1,000 hosts [7]

行业主要上市公司：芒果超媒(300413.SZ)、人民网(603000.SH)、掌阅科技(603533.SH)、中文在线 (300364.SZ)、快手-W(1024.HK)、微博-SW(9898.HK)、哔哩哔哩-W(9626.HK)等 本文核心数据：短视频平台竞争格局;长视频平台月活人数;游戏企业业务收入等 短视频领域企业竞争格局 近年来，随着视频号的异军突起，短视频平台格局逐步从"两强领跑"发展为"三足鼎立"。作为国内头部 短视频平台，抖音日活数稳定在6亿以上;快手平均月活和日活用户数分别达到6.85亿和3.87亿，均再创 新高;微信视频号经过多次版本更新，逐步实现与会话、朋友圈、公众号、小程序、看一看等功能模块 打通，成为短视频发展格局中的重要一极。其他短视频平台，如央视频、西瓜视频、腾讯微视、好看视 频等，也都基于各自定位和特色，在差异化细分垂直赛道持续深耕，逐步形成比较优势，这些平台的短 视频端口的平均月活跃人数在1-3亿人区间内。 | 平台 | 简介 | 平均月活跃人数 | 所属企业 | | --- | --- | --- | --- | | 抖音 | 以"记录美好生活"为品牌口号,用户可以通过选 ...