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免费的才是最贵的?那一定是你没玩过率土,没有套路的才是真实惠
Sou Hu Cai Jing· 2025-06-17 14:32
Core Insights - The article discusses the promotional strategy of the game "Rate of the Land" (《率土之滨》), which has invested 100 million in a promotional event that offers real monetary rewards to players, contrasting with typical gaming practices that often involve hidden costs [1][3]. Group 1: Promotional Strategy - The game has created a unique promotional event called the "Opening Festival," where it distributes gold crafts worth millions to all players, rather than just to high spenders [3][5]. - Unlike other games that may have high barriers to entry for such rewards, "Rate of the Land" allows all players, including those who do not spend money, to participate in the gold reward event [5][7]. Group 2: Financial Performance - Following the launch of the free-to-play "Youth Server," the game has seen a revenue increase of nearly 30%, indicating that the promotional strategy is financially beneficial [9][12]. - The revenue boost has been sustained over three months, suggesting that the free offerings have successfully attracted and retained players, leading to increased overall income for the company [12].