游戏IP高质量转化
Search documents
从“产品出海”到“文化符号出海”,上海探索游戏IP新发展
Nan Fang Du Shi Bao· 2025-12-19 14:13
Group 1 - The core viewpoint of the articles emphasizes the importance of game IP as a driving force for the high-quality and long-term development of the gaming industry in the context of globalization and the "content is king" era of competition [1][2] - The "Game IP Value Forum" held in Shanghai discussed the global development paths of game IP and aimed to provide forward-looking solutions for building a scientific and efficient IP value ecosystem [1][2] - The report "Research on High-Quality Transformation of Game IP" indicates that Shanghai leads in diverse forms of game IP transformation, including content recreation, themed tourism, and cross-industry collaborations, with player satisfaction and payment rates for IP transformation products being the highest in the country [3][4] Group 2 - The gaming industry in China is transitioning from "high-speed growth" to "high-quality development," focusing on nurturing quality IP and enhancing cultural depth and overall industry value [2][3] - Shanghai is at the forefront of game IP incubation, with over 70 leading game companies in the Xuhui District, which has established diverse incubators and a copyright protection alliance for game IP [2][3] - The report highlights the need for risk management and revenue balance in cross-industry collaborations, as well as the growing demand for high-quality offline activities that compel small and medium enterprises to improve cost control and resource integration [3] Group 3 - The "Shanghai Consensus on Game IP Value" was released, advocating for a global path for Shanghai game IP that emphasizes cultural export and integration with diverse global cultures [4] - The consensus calls for a systematic innovation mechanism in the gaming industry, integrating Chinese cultural aesthetics into the IP worldview, art, and music, while mastering global narrative languages [4] - Key industry initiatives were proposed around five dimensions: culture as the foundation, technology-driven, scientific evaluation, legal protection, and open coexistence, aimed at promoting high-quality development of the game IP industry in Shanghai and nationwide [4][5]