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从“产品出海”到“文化符号出海”,上海探索游戏IP新发展
Nan Fang Du Shi Bao· 2025-12-19 14:13
Group 1 - The core viewpoint of the articles emphasizes the importance of game IP as a driving force for the high-quality and long-term development of the gaming industry in the context of globalization and the "content is king" era of competition [1][2] - The "Game IP Value Forum" held in Shanghai discussed the global development paths of game IP and aimed to provide forward-looking solutions for building a scientific and efficient IP value ecosystem [1][2] - The report "Research on High-Quality Transformation of Game IP" indicates that Shanghai leads in diverse forms of game IP transformation, including content recreation, themed tourism, and cross-industry collaborations, with player satisfaction and payment rates for IP transformation products being the highest in the country [3][4] Group 2 - The gaming industry in China is transitioning from "high-speed growth" to "high-quality development," focusing on nurturing quality IP and enhancing cultural depth and overall industry value [2][3] - Shanghai is at the forefront of game IP incubation, with over 70 leading game companies in the Xuhui District, which has established diverse incubators and a copyright protection alliance for game IP [2][3] - The report highlights the need for risk management and revenue balance in cross-industry collaborations, as well as the growing demand for high-quality offline activities that compel small and medium enterprises to improve cost control and resource integration [3] Group 3 - The "Shanghai Consensus on Game IP Value" was released, advocating for a global path for Shanghai game IP that emphasizes cultural export and integration with diverse global cultures [4] - The consensus calls for a systematic innovation mechanism in the gaming industry, integrating Chinese cultural aesthetics into the IP worldview, art, and music, while mastering global narrative languages [4] - Key industry initiatives were proposed around five dimensions: culture as the foundation, technology-driven, scientific evaluation, legal protection, and open coexistence, aimed at promoting high-quality development of the game IP industry in Shanghai and nationwide [4][5]
上海游戏IP转化满意度领跑全国 与文旅商体展结合较为紧密 在合作内容创新上也有大胆突破
Jie Fang Ri Bao· 2025-12-19 01:47
记者 施晨露 上海在游戏IP孵化方面的探索走在全国前列,徐汇区委常委、宣传部部长赵懿结合徐汇区的创新实 践,分享了打造IP经济新高地的经验。徐汇区汇聚70余家头部游戏企业,打造多元孵化器,为IP的诞生 和成长提供了坚实产业基础。为激活IP的生命力,徐汇区积极推动"游戏+"跨界融合,让游戏IP深度融 入城市肌理。 众多中国原创游戏IP从上海走向世界舞台。就如何进一步发挥上海在文化底蕴、产业集群、人才环 境方面的优势,铺就上海游戏IP的全球化发展之路,与会专家给出洞见。 复旦大学文科特聘资深教授葛剑雄谈到,游戏出海本身也是中国文化走向世界的过程,在这个过程 中,不仅中华文化在向外输出,中华传统文化与世界多元文化也在不断融合重组,进而形成具有中国特 色,同时也是全球符号的新时代游戏IP。 上海市网络游戏行业协会秘书长丁晓玲分享如何让游戏IP承载"文化符号"实现出海传播的经验。她 建议构建系统性的创新机制,将中华文化中的美学和哲思全方位融入IP的世界观、美术和音乐中,同时 要掌握世界级的叙事语言,利用前沿技术,将中华文化的精神内核准确传达给不同文化背景的全球玩 家。 论坛期间还正式发布了《游戏IP价值上海共识》,围绕 ...