Core Insights - The signing ceremony between Diaoyutai MGM Hotel Group and Shenzhen TeFa Xiaomeisha marks the entry of MGM's sister brand, MGM Mirage Hotel, into Xiaomeisha, aiming to invigorate the coastal resort area with a dual focus on entertainment and fashion [2][3] Group 1: Company Developments - MGM Mirage Hotel will feature a modern design with approximately 230 luxury rooms, a full-service restaurant, an infinity outdoor heated pool, a stylish spa, and a family-friendly playground [2] - This marks the first establishment of the MGM Mirage brand in Shenzhen, representing a significant milestone in MGM Group's expansion within the Greater Bay Area [2] - The hotel aims to create a unique experience that combines vibrant entertainment with contemporary hospitality, positioning itself as a fashion benchmark and vitality center in the city [2] Group 2: Industry Impact - The opening of Shenzhen MGM Hotel has already enhanced the area's visitor traffic and overall quality, with ongoing upgrades in the Xiaomeisha area expected to be partially completed by 2024 [3] - The introduction of the "dual brand" matrix with the MGM Mirage Hotel is anticipated to further enrich the coastal resort offerings in Xiaomeisha, boosting regional vitality and diverse appeal [3] - This development is expected to contribute to establishing a new cultural, entertainment, and fashion landmark in Shenzhen and the Greater Bay Area [3]

龙岐湾度假区项目是两大文旅龙头企业首次携手布局粤港澳大湾区，也是中国旅游集团继打造世界之 窗、锦绣中华等地标项目后，时隔30年再次在深圳落子文旅项目。 该项目将携手构建高品质旅游度假消费新场景和全业态、全出游结构新标杆，深度融合大鹏顶级山海生 态资源和深厚文化底蕴，推出独特的海洋主题、森林主题的食宿产品和体验项目，与大鹏主题娱乐集 群、大鹏所城文化体验、山海生态探索、海上运动休闲等各板块有效联动，打造三天两晚、四天三晚甚 至更长时长的度假产品，探索面向亲子家庭的度假产品新范式。 该地块位于环龙岐湾核心地带，北接"鹏城之根"大鹏所城，南邻建设中的全球最大乐高乐园度假区，西 侧背靠锣鼓山森林公园，东边直面龙岐湾广阔湾区，将建设成为粤港澳大湾区首个"吃喝玩乐教"一站式 滨海度假区，聚焦服务亲子家庭、Z世代青年等全年龄群体，打造集多元住宿、奇趣游乐、康养疗愈、 精致度假一体的全天候多元产品组合，提供超千个高端住宿客房，涵盖特色木屋、一线海景排屋、亲子 及海洋等主题，预计开业当年将吸引约50万中高端客流。 中旅开元森泊是两家文旅龙头企业联手打造的是国内亲子游、度假游头部品牌，拥有特色住宿产品、丰 富休闲度假配套业态、完 ...