演唱会行业发展
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2025年中国演唱会行业产业链、票房收入及分布、演出场次、观看人数、参与主体及行业发展趋势研判:已经产生了广泛的社会与文化效应,市场将持续扩大[图]
Chan Ye Xin Xi Wang· 2025-07-14 01:38
Core Insights - The concert industry is experiencing a rapid recovery globally, with significant growth in China, where concerts are becoming a vital part of urban cultural life and a new tourism resource driving economic development [1][9][19] Industry Overview - Concerts are defined as live performances primarily focused on music, characterized by their live, commercial, and entertainment aspects [2][6] - The concert industry is a crucial segment of live entertainment, contributing to the cultural and economic vitality of cities [6][8] Current Market Status - The concert market in China is projected to reach a total box office of over 26 billion yuan in 2024, marking a year-on-year increase of 78.1% [9] - There will be approximately 2,700 large concerts held, attracting over 29 million attendees, which is a 45% increase from 2023 [9] - The overall revenue for the national performance market is expected to be 79.63 billion yuan in 2024, a 7.61% increase from 2023 and a 39.14% increase from 2019 [8][9] Industry Participants - Key players in the concert industry include companies such as Huayi Brothers, Beijing Culture, Mango TV, and others, which are involved in various aspects of concert production, ticket sales, and venue operations [15][17] - Huayi Brothers is recognized as a leading organizer with extensive artist resources and experience in hosting concerts [15] Future Trends - The concert industry is expected to continue expanding due to policy support, growing consumer demand, technological innovation, and the integration of the industry chain [19] - Digital technology will increasingly integrate into all aspects of concerts, with a focus on quality content creation and market expansion into second and third-tier cities [19]