上海大一学生灵灵终于拆完了书桌前堆积的谷子快递盒，这是她的"假期专属犒劳"。不过，在她眼中， 买谷最开心的时刻不是拆快递的时候，而是下单付款的瞬间。"因为这个谷子马上就要属于我了！" 每逢节假日，很多年轻人像灵灵一样"犒劳自己"。他们为自己精心安排一场"情绪假期"，在忙碌的学习 工作之余，为生活充电，也为自我充电。 为热爱买单，为生活充电 "谷子不只是一件商品，更是一份心情、一段体验、一种与喜爱事物紧密相连的感觉。"大二学生琼声 说，平时学习生活忙碌，假期里她会把收藏的谷子拿出来摸一摸，仿佛喜爱的角色就在身边陪伴。"看 到'我推'那张帅脸，就觉得一切都很美好。" 她口中的"谷子"是"Goods"的音译，泛指二次元周边，包含徽章、钥匙扣、亚克力板、流沙麻将等品 类。"我推"则是网络社群中常用的表达方式，用于指代个人所支持的对象。 像琼声这样的年轻人不在少数。他们通过买盲盒、收藏"吧唧"(英语"徽章"音译，为二次元圈层对徽章 类周边的俗称——记者注)、看演唱会等方式，放松心情、调节自我。 "工艺做得实在是太精致了。"珊瑚指着自己的藏品兴奋地说。25岁的珊瑚去南京旅行时，特意带了几枚 徽章，"就像把二次元的人物带进 ...

"演唱会、体育赛事在国庆文旅消费中扮演了'顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 今年国庆中秋长假期间，中国网球公开赛、WTT中国大满贯、成都赛艇公开赛等赛事及十余场演唱会 轮番上阵，叠加假期出行热潮，不仅推动了旅游市场全面升温，更串起餐饮、住宿、购物、景区游览等 多种消费场景，实现了体育流量和文旅经济的双赢。 另据国铁集团的消息，10月8日全国铁路预计发送旅客2175万人次，铁路国庆中秋假期运输自9月29日启 动到10月7日已经发送旅客超1.6亿人次。随着返程客流高峰的到来，运力还在持续增加。民航方面也迎 来客流高峰，飞常准数据显示，国庆中秋假期助推下民航客流量快速上扬，9月29日至10月5日执行客运 航班11.2万班次，日均1.6万班，环比增长13%，同比2024年增长3%，同比2019年增长18%。 赛事IP引爆文旅市场 演唱会和赛事资源在各地分布不均，好在除了赛事拉动的局部消费热潮，今年国庆假期热点众多，整体 出行也呈现"量价齐升"的局势。10月8日飞猪发布的《2025国庆中秋假期出游快报》显示，今年假期出 行的客单 ...

21世纪经济报道记者 高江虹 实习生 陈晓冉 "演唱会、体育赛事在国庆文旅消费中扮演了 '顶级流量引擎'的角色，它们不再是孤立的娱乐活动，而 是旅游的'核心吸引物'。"联合国旅游组织专家贾云峰告诉21世纪经济报道。 此外，中秋夜游也打开了新的玩法思路。美团、大众点评数据显示，双节期间，拙政园凭借其经典夜游 项目"拙政问雅"成为黑马，搜索量同比增长102%，门票预订量增长近436%。 "奔县游"和反向旅游的兴起，也提升了非一线城市的热度。同程旅行数据显示，国庆中秋假期，国内非 一线城市的高品质酒店预订热度同比增长超过90%，高于国内整体高品质酒店的预订热度。 此外，年轻人的消费力得到显著提升。同程旅行数据显示，国庆中秋假期，学生群体以近四成的比例， 继续稳居国内机票第一大客群，亲子客群以近三成的占比紧随其后。 更多国家对中国游客免签，也让许多年轻人选择在节假日迎来自己的第一次出国游。 去哪儿数据显示，国庆中秋假期中，购买了自己的"第一张出境机票"用户同比增长了三成。其中，13- 17岁用户增长了63%、18-22岁用户增长了58%。节前刚刚启动对中国团队游免签的俄罗斯，成为Top3 热门目的地。 今年国庆中秋长 ...

2025年9月19日至21日，济南奥体中心体育场成为全国焦点——周杰伦"嘉年华"世界巡回演唱会华北唯 一站点在此连开三场，场场爆满。这场音乐盛宴不仅点燃了30万歌迷的热情，更以超30亿元的综合消费 数据，为济南打造了一张"演唱会经济"的黄金名片。从700万人的预约抢票到全城联动的消费狂欢，济 南正以"音乐 文旅"的创新模式，重新定义城市经济的新引擎。 1. 流量核爆：700万人抢30万张票 演唱会官宣后，全网预约人数突破700万，携程平台"想看"人数超200万，票务系统一度因高并发访问瘫 痪。最终，30万张门票在极短时间内售罄，其中87%为外地观众，省外歌迷占比达59%。这场"青春之 约"不仅让济南奥体中心成为粉色海洋，更让全国歌迷用行动证明：为情怀买单，从不是冲动。 一、现象级数据：30万人次撬动30亿消费 2. 消费裂变：1元门票带动4.8元周边消费 据携程数据，演唱会期间济南文旅消费超10亿元，综合消费突破30亿元，门票消费对当地消费的拉动比 达惊人的1:4.8。这意味着，每1元门票收入，就能撬动近5元餐饮、住宿、交通等关联消费。具体来 看： ? 旅游产品：浏览量同比激增228%，订单量增长77.4%， ...

Core Insights - The second Jinan Olympic Sports Center Craft Beer Festival took place from September 12 to 14, featuring craft beer, food, music, and culture, enhancing the city's vibrancy and consumer engagement [1][2][4] Event Overview - The festival attracted nearly 60 domestic and international craft beer brands showcasing over 450 varieties of craft beer, including both returning favorites and 24 new entrants [2][4] - The event maintained a no-entry fee policy, with tasting prices set at single-digit amounts, promoting high value for attendees [4] Audience Engagement - The festival coincided with the "Flying Day" concert by Liu Ruoying, which drew over 9,000 attendees per show, achieving a near 98% occupancy rate [5][7] - The combination of the beer festival and concert created a synergistic effect, with approximately 20,000 attendees at the beer festival over three days, many of whom were concert-goers [7] Commercial Impact - The events significantly boosted the commercial atmosphere around the Jinan Olympic Sports Center, with local eateries experiencing increased foot traffic and sales [7][9] - The ongoing events at the center, including upcoming concerts by popular artists, are expected to continue driving consumer engagement and enhancing the area's nightlife [9]

Core Viewpoint - The concert industry in China is experiencing significant growth, with a projected box office revenue of 29.636 billion yuan in 2024, representing a 66% year-on-year increase, while the film industry has only benefited from a one-year consumption rebound in 2023 [4][7]. Group 1: Market Trends - The concert market is not showing signs of saturation despite frequent tours by top artists, as they continue to innovate by inviting high-profile guests to attract new audiences [4][7]. - The audience composition for concerts shows a predominance of female attendees at 66.1%, with the age group of 25-29 years being the largest demographic [7][8]. - The frequency of attendance is increasing, with 16% of concertgoers attending two concerts a year, up 2.8% year-on-year, and 9.2% attending three or more, up 2.2% year-on-year [7][8]. Group 2: Consumer Behavior - Many concertgoers view attending concerts as an addictive experience, often prioritizing concert tickets over other expenditures, indicating a shift in consumer spending habits [8][9]. - Concerts are seen as a form of emotional consumption, providing therapeutic benefits and a way to fulfill past regrets of not attending concerts during youth [9][10]. Group 3: Experience and Differentiation - The concert experience is evolving into an immersive product that combines music, karaoke, and exhibition elements, catering to both the need for live music and social media engagement [11][12]. - Different artists offer varied concert experiences, with some focusing on elaborate stage designs while others emphasize a more intimate performance style [12][14]. - The concert market is characterized by a distinction between national-level artists and niche artists, with the former attracting a broader audience and the latter focusing on deepening connections with dedicated fans [14][15].

Core Insights - The concert industry is experiencing sustained growth, with no signs of a slowdown, unlike the film industry which only benefited from a rebound in 2023 [1][2] - The report from the China Performance Industry Association indicates that large-scale performances (over 5,000 attendees) will generate ticket revenues of 29.636 billion yuan in 2024, representing a 66% year-on-year increase [2] Audience Demographics - Female audience members make up 66.1% of concert-goers, with the 25-29 age group being the largest demographic, accounting for over 30% [4] - The audience's frequency of attendance is increasing, with 16% attending concerts twice a year (up 2.8%) and 9.2% attending three times or more (up 2.2%) [6] Consumer Behavior - Many concert attendees view concerts as an addictive experience, often prioritizing concert tickets over other expenses [7][8] - Concerts are seen as a form of emotional consumption, providing a therapeutic escape from daily life [9] Experience and Engagement - Concerts are evolving into immersive experiences that combine music, social interaction, and unique staging, contrasting with the declining KTV industry [10][11][12] - The concert experience is tailored to individual artists, with different styles and themes enhancing audience engagement [14][18] Market Dynamics - The concert market is not saturated; instead, it is diversifying with various types of performances catering to different audience segments [26] - Major artists like Jay Chou and Mayday continue to attract diverse audiences, while niche artists focus on fulfilling specific fan needs [20][22] Conclusion - The concert industry is thriving, driven by a combination of demographic shifts, changing consumer behavior, and innovative concert experiences that resonate with audiences [1][2][4][6][10][26]

Core Viewpoint - The ticketing chaos for popular concerts reflects systemic exploitation of consumers, driven by artificial scarcity and market manipulation, which undermines the integrity of the entertainment industry [1][5]. Group 1: Ticketing Practices - Certain concert promoters and ticket platforms are accused of reserving 20%-30% of tickets for secondary markets, benefiting scalpers and creating an illusion of high demand [2]. - The practice of artificially inflating ticket prices and creating a sense of urgency leads to irrational consumer behavior, such as purchasing overpriced tickets or borrowing money to buy them [2][3]. Group 2: Consumer Experience - The high prices and scarcity of tickets create a cultural barrier, excluding low-income individuals and students from participating in events, thus damaging the public's cultural consumption rights [3]. - The emotional and social needs driving concert attendance are being undermined by exploitative ticketing practices, which distort the genuine connection between fans and artists [4]. Group 3: Industry Responsibility - The concert industry must recognize its responsibility to uphold market standards and rebuild trust with consumers by eliminating the artificial scarcity of tickets [5]. - A collaborative approach among stakeholders—capital, platforms, channels, and creators—is essential to respect consumers and preserve the intrinsic value of live events [4][5].

Group 1 - The domestic concert industry has experienced a significant decline in investment and financing since 2018, with annual financing events dropping to fewer than 2 and amounts not exceeding 50 million yuan [1][2][4] - The majority of financing events are concentrated in early-stage rounds, particularly angel and A rounds, indicating that many companies are still in the startup phase [4][16] - Beijing is the leading region for concert industry financing, accounting for over 50% of total events, followed by Shanghai and Guangdong [7][16] Group 2 - The average single financing amount in the concert industry has been low, with most recent events not exceeding 30 million yuan, reflecting a relatively low demand for capital [2][4] - The primary focus of investment in the concert industry is on event planning and production, with 35% of investment events targeting this area [18][21] - The concert industry has seen very few merger and acquisition events, with only two notable transactions since 2017, indicating a lack of consolidation in the market [21][22]

Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth, driven by increasing consumer demand and evolving consumption patterns, particularly in various provinces of China [1][2][3]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth rate by 16.4 percentage points [1]. - In Sichuan Province, the revenue grew by 18.7% from January to May, with an increase of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue increased by 16.5% from January to May, with a 1.1 percentage point acceleration from the previous month [2]. - In Guizhou Province, the revenue growth was 21.2% from January to May [2]. Group 2: Consumer Trends - There is a growing demand for diverse and high-quality cultural and entertainment offerings, driven by rising living standards and changing consumer preferences [2][3]. - The Z generation is identified as a key consumer group, focusing on personalized experiences and willing to spend on self-pleasure and hobbies [2]. - Emotional consumption is becoming a significant trend across various age groups, with many middle-aged and older consumers also engaging in activities like attending concerts [3][5]. Group 3: Emotional Value in Consumption - Events like the "Su Super" football matches are creating emotional connections with the community, enhancing the cultural significance of sports [3]. - Concerts are recognized as a platform for emotional release, with a notable increase in attendance from middle-aged audiences [4][5]. - The rise of micro-short dramas is catering to consumers' need for quick emotional gratification, with significant revenue growth in the industry [5][6]. Group 4: New Consumption Scenarios - The integration of culture and emotional value is emerging as a new highlight in consumer spending, with various innovative experiences being developed [6]. - Scenic spots are introducing unique experiences like "lazy drifting," appealing to younger consumers' desire for fun and emotional engagement [6].