Core Insights - The article discusses the transformation of the cultural tourism industry in Henan, focusing on the need for projects to evolve from short-lived popularity to sustained success, emphasizing the importance of quality and innovation in offerings [1][3][11] Group 1: Project Developments - The newly launched "Luoyang Shendu Shisan Fang" project aims to integrate performance, technology, and commerce, representing a shift in Henan's cultural tourism strategy [1][6] - This project features a total construction area of approximately 185,000 square meters and includes immersive performances and XR technology experiences [1] - The project is designed to avoid reliance on traditional performance models and aims to set a new benchmark for future cultural tourism projects in Henan [2][5] Group 2: Industry Challenges - Many cultural tourism projects across China face the challenge of becoming "flash in the pan" attractions, with a significant number lacking sustainable profitability [3][4] - The article highlights the issue of homogenization in cultural tourism offerings, where many projects fail to differentiate themselves, leading to intense price competition [3][4] - Experts suggest that the industry must move from merely creating popular attractions to building a comprehensive ecosystem that supports long-term growth [9][11] Group 3: Strategic Recommendations - Experts recommend that Henan's cultural tourism should focus on quality and unique experiences, leveraging its historical and cultural advantages to avoid competition with other regions [10] - The integration of cultural tourism with other sectors such as agriculture, health, and education is seen as a way to enrich the product offerings and enhance sustainability [9] - There is a consensus among industry experts that market-driven approaches should be prioritized, with less government intervention to foster a more vibrant entrepreneurial environment [10]