Core Viewpoint - The performance of "Only Emei Mountain" has been suspended for two months due to significant financial losses, confirmed by the latest half-year report from Emei Mountain Tourism Co., Ltd. [1][3] Financial Performance - The subsidiary responsible for the project, Emei Mountain Cloud Tourism Investment Co., Ltd., reported revenue of only 8.47 million yuan and a net loss of 16.14 million yuan in the first half of the year [4][5] - Despite a total of 2.1 million visitors to the Emei Mountain scenic area, fewer than 30,000 paid to see the performance, indicating a severe shortfall in expected revenue [4][5] Project Background - "Only Emei Mountain" was launched on September 6, 2019, with an investment of 819 million yuan, aiming to create an innovative theatrical experience across three different venues [3][4] - The ticket pricing strategy includes a base price of 298 yuan per venue, with total costs for a complete experience reaching approximately 500-600 yuan per person [3][4] Audience Reception - Audience feedback has been mixed, with some finding the price too high and the experience lacking in engagement, while others appreciated the artistic direction and production quality [5][6] - The project has faced challenges in attracting a broader audience, particularly among casual tourists who may not resonate with the artistic content [5][6] Industry Context - The financial struggles of "Only Emei Mountain" reflect broader issues in the live performance industry, where high initial investments and ongoing operational costs can lead to unsustainable business models [9][10] - Successful models in the industry, such as Song City Performing Arts, have shifted towards a light asset model, focusing on creative and operational flexibility to mitigate financial risks [10][11]