演艺旅游

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【经济新观察】河北:“体育经济”释放消费潜力 “文旅新风尚”
Sou Hu Cai Jing· 2025-07-15 13:07
Core Insights - The newly opened indoor ski resort, Zhengding Hot Snow Miracle, is the largest professional indoor ski facility in North China, covering over 30,000 square meters and accommodating 1,600 skiers simultaneously [2][4]. Group 1: Facility Features - The resort features a beginner ski slope, an intermediate ski slope with a maximum vertical drop of 46 meters and a maximum gradient of 13 degrees, catering to various activities including professional competitions and family entertainment [4]. - The snow quality is reported to be excellent, providing a comfortable skiing experience, particularly noted for its grip when carving [5]. Group 2: Visitor Experience - Visitors have expressed positive feedback regarding the service and overall experience, highlighting the suitability of the facility for summer activities [2][4]. - The resort also offers over ten snow-related entertainment options, such as snowmobiles and bumper cars, appealing to non-skiers [7]. Group 3: Economic Impact and Future Plans - The opening of Zhengding Hot Snow Miracle aims to fill the summer sports gap in Hebei and stimulate youth interest in winter sports, with plans for various ice and snow activities, including camps and film exhibitions [7]. - The integration of the ski resort with Zhengding's cultural tourism is expected to create new consumption scenarios and drive economic growth in the region [7][9]. Group 4: Broader Industry Trends - The region is witnessing a shift from seasonal tourism to year-round attractions, as exemplified by Zhangjiakou's transformation into a four-season tourist destination, with summer visitor numbers projected to exceed winter visitors for the first time in 2024 [9]. - Hebei has hosted 5,552 sports events in the first half of the year, attracting over 13.43 million participants and spectators, generating direct consumption exceeding 26.9 billion yuan, marking a 197% increase compared to the previous year [13].
金融百家|激活演旅融合动能 助力文化强国建设
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 03:52
Core Viewpoint - The development of the performing arts economy in China is thriving, significantly contributing to cultural confidence and national cohesion, while also driving economic growth through the integration of performance and tourism [1][2][5]. Group 1: Industry Growth and Economic Impact - The national performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, reflecting a year-on-year growth of 7.61% [2]. - Large-scale performances maintain an average cross-city attendance rate of over 60%, indicating a strong trend of "performance-driven tourism" [2]. - The integration of performance and tourism is reshaping the cultural and tourism industry landscape, becoming a new engine for economic development and meeting the spiritual and cultural needs of the people [1][2]. Group 2: Consumer Demand and Technological Influence - Rising living standards have led to increased demand for high-quality cultural experiences, with consumers willing to pay for engaging performances that evoke emotional resonance [3]. - Emerging technologies such as digital twins and artificial intelligence are enhancing the audience experience by allowing virtual previews of performances and personalized recommendations based on viewing history [3]. Group 3: Government Initiatives and Policy Support - Local governments are recognizing the potential of performance and tourism integration for urban development, incorporating performing arts and sports events into city planning [4]. - Policies are being implemented to optimize the approval processes for performances and sports events, aiming to increase the availability of tickets and enhance the overall experience for audiences [5][6]. Group 4: Challenges and Solutions - The performing arts industry faces challenges such as supply-demand imbalances, unreasonable ticket pricing, and uneven regional development, particularly between major cities and smaller regions [4][6]. - Proposed solutions include increasing the number of popular performances, introducing flexible scheduling, and utilizing new technologies to innovate performance formats [5][6]. Group 5: Cultural Responsibility and Market Regulation - The importance of promoting correct values through performances is emphasized, with a call for artists to take social responsibility and incorporate positive cultural elements into their work [6][7]. - Strengthening market regulation and educating fan communities are essential to ensure a healthy environment within the performing arts industry [6][7].