Core Viewpoint - Suplay, a collectible card company, has submitted its IPO application to the Hong Kong Stock Exchange, aiming to become the first publicly listed card company in Hong Kong, capitalizing on the growing interest in collectible toys and cards driven by the success of brands like Pop Mart [5][6]. Group 1: Company Overview - Suplay was founded in 2019 and specializes in collectible cards, with its flagship brand "Kakawo" ranking first in China's collectible non-combat card market by 2024 GMV, surpassing the combined market share of its second and third competitors [5][13]. - The company has two main business segments: collectible items centered around IP with limited editions and consumer products including trendy toys and derivatives [13]. Group 2: Leadership and Strategy - The founder and CEO, Huang Wanjun, has a background as both an investor and entrepreneur, having previously co-founded a crowdfunding platform and worked in investment banking, which has contributed to his strategic vision for Suplay [10][11]. - Suplay's initial success stemmed from addressing a market gap for a vertical trading platform for collectible toys, evolving into a brand-focused strategy that targets adult consumers, particularly women, seeking high-quality collectibles [12]. Group 3: Financial Performance - Suplay's revenue is projected to grow significantly, with a forecasted increase from 146 million yuan in 2023 to 281 million yuan in 2024, representing a 92.5% year-on-year growth [13]. - The company's gross margin has reached 54.5%, with an adjusted net profit margin of 30.5%, indicating strong financial health and profitability in a market that is increasingly favoring companies with solid financial metrics [20][21]. Group 4: Investment Landscape - The collectible toy market, particularly Suplay's niche, is gaining attention from investors as a promising sector amidst a broader cooling in consumer investment, with many viewing it as a rare opportunity for growth [20]. - Suplay has successfully raised over 100 million USD in funding since its inception, with significant contributions from notable investors like Mihayou, which has also provided strategic support through exclusive IP licensing [16][18].