Core Insights - The first Beijing International Collectible Toy and Art Creative Exhibition (2025 TOY HEART EXPO) attracted many young consumers, showcasing a variety of trendy toys and collectibles [1][2] Industry Trends - The global plush toy market is projected to exceed 100 billion yuan in 2024, with an annual growth rate of 15% [7] - The trend in the collectible toy industry is shifting from quantity to quality, with a focus on unique designs and emotional value [7] Consumer Behavior - Over 80% of respondents in a survey indicated that trendy toys allow them to showcase their unique tastes and interests, while 62% expressed a willingness to choose trendy toys to uplift their mood [2] - Consumers are increasingly drawn to interactive and realistic designs in plush toys, as evidenced by the popularity of lifelike plush cats and customizable toy lines [2][5] Market Challenges - The industry faces challenges such as IP homogenization, leading to consumer fatigue with similar designs [7] - Despite the market's growth, there are concerns about the lack of innovation in blind box IPs, which has become a pain point for the industry [7] Innovation and Solutions - New creative forces are emerging in the collectible toy market, with original IPs and unique designs helping to break the cycle of homogenization [7] - Companies like 52TOYS are focusing on diversifying their IP portfolios and enhancing the uniqueness of their products to maintain competitive advantage [7]