Core Viewpoint - The 14th Qilu Hot Pot Festival will be held from May 22-24, 2026, in Jinan, Shandong, showcasing the significance of the hot pot industry in China and its growing market opportunities [2][3]. Group 1: Event Overview - The Qilu Hot Pot Festival is the first industry-specific exhibition in China to receive UFI certification, known for its strong effectiveness in the industry [2][5]. - The festival has been successfully held for thirteen consecutive years, establishing itself as a trusted brand exhibition in the hot pot industry [2][3]. Group 2: Market Significance - Shandong Province, a major player in China's catering industry, has over 30,000 hot pot restaurants as of the first half of 2024, ranking among the top in the nation [3]. - The surrounding provinces, such as Henan and Jiangsu, have hot pot markets that are nearly on par with Shandong, indicating a vast market potential for the festival [3]. Group 3: Industry Impact - The festival has significantly increased its industry influence in East and North China, attracting numerous enterprises and professional visitors from various regions [3][6]. - The festival serves as a high-quality communication and development platform for the hot pot industry, especially amid rapid changes and competition within the catering sector [7][9]. Group 4: Future Developments - The 14th Qilu Hot Pot Festival will focus on enhancing the participation of professional audiences from various levels within Shandong, aiding exhibitors in exploring the local market [6][11]. - The festival will continue to host high-quality supporting activities, including competitions and forums, to promote industry communication and collaboration [9][11].