烟花+文旅
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江西上栗:一朵烟花开出文旅消费新爆点
Sou Hu Cai Jing· 2025-09-29 03:00
Core Insights - The event held on September 27 in Shangli County marked the signing of multiple strategic cooperation agreements aimed at integrating the traditional firework industry with cultural tourism, showcasing a shift from traditional manufacturing to cultural creativity and experiential offerings [1][3][6] Group 1: Strategic Collaborations - Various companies, including Jiangxi Shengding Fireworks and Huasheng Fantawild, signed agreements to leverage each other's strengths, particularly in integrating creative fireworks into theme park experiences [5][8] - The collaboration with Festival Celebration (Beijing) International Cultural Media aims to open up access to large-scale domestic and international festival markets for Shangli's firework companies [6][8] Group 2: Economic Impact - The integration of fireworks into tourism has led to significant economic benefits, with surrounding restaurant revenues increasing by over 30% and hotel booking rates reaching above 95% during related events [6][8] - The shift towards a multi-faceted consumption model, including fireworks displays, food experiences, and market visits, is seen as a key driver for sustainable economic growth in the region [6][10] Group 3: Cultural and Artistic Integration - The traditional firework industry is evolving to become a medium for storytelling and cultural expression, as evidenced by participation in major events like the World Hakka Conference and the Da Nang International Fireworks Festival [8][10] - Experts suggest that further exploration of regional cultural characteristics and the integration of digital technology and light art could enhance the interactive and immersive experiences offered by fireworks displays [8][10] Group 4: Future Prospects - The event signifies a new beginning for Shangli's firework industry, with expectations for enhanced brand value and cultural depth through innovative practices and broader scene expansion [10] - The combination of strong industry foundations and innovative momentum is anticipated to inject vibrant energy into the county's economic development [10]