烧烤行业升级

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“东北焰启,串连中国”中国烧烤企业发展论坛召开,全国大咖论道烧烤未来
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-14 02:37
Core Insights - The forum "Northeast Flame Ignition, Connecting China" focused on the development of the barbecue industry, highlighting the importance of consumer demand and the need for standardization in supply chains [1][4][19] Group 1: Industry Trends - The barbecue industry is experiencing a shift towards "fresh meat skewers" and supply chain standardization, driven by consumer demand for quality and safety [7][11] - The industry has evolved through four stages: 1.0 (rough operation), 2.0 (chain development), 3.0 (model transformation), and is now in the 4.0 stage focusing on value cultivation [14] - Successful brands must balance "freshness" with "stability and efficiency" to thrive in the competitive landscape [4][11] Group 2: Key Opinions from Industry Leaders - Experts discussed the need for brands to establish differentiated barriers to enhance risk resistance amid the unstoppable trend of chain expansion [7] - The importance of finding a balance between "fresh meat skewers" and supply chain standardization was emphasized as crucial for breakthrough development [11] - The role of platforms like Huajiao in facilitating communication and collaboration within the barbecue industry was highlighted, aiming to elevate the industry to a nationally influential dining category [19] Group 3: Event Highlights - The forum served as a platform for over 30 renowned barbecue brand founders to share insights and experiences, breaking down information barriers [27] - A tasting event showcased signature dishes from 12 barbecue brands, reflecting regional characteristics and innovative fusion [22][24] - The discussions and tastings aimed to transform industry knowledge into practical applications, emphasizing quality, culture, and innovation as key drivers for future upgrades in the barbecue sector [27]