想象一下：周末晚上，你和朋友正在烤肉店大快朵颐，炭火正旺时突然漆黑一片。此时老板拿着喇叭宣布："今晚所有消费免单！"这不是电影桥段，而是8 月24日湖北宜昌孙氏烤肉店的真实场景。56桌客人、18000元营业额说免就免，评论区瞬间被"大气""格局"刷屏。这场看似"血亏"的免单，却意外演绎了当代 商业最稀缺的信任经济学。 事件还原：炭火烧烤遇停电的"危机公关" 当晚19时许，正值用餐高峰的孙氏烤肉店突发停电。面对40多桌炭火烧烤可能产生的一氧化碳风险，老板当机立断做出三重决策：首先宣布全场免单，其次 允许客人将餐桌移至户外继续用餐，最后为离场顾客提供免费打包服务。据食客唐先生描述，自己300元消费被直接免除时"非常意外"，而"好吃到抽耳光都 不放手"的趣味点评更引发网友共鸣。 事后统计显示，56桌共计18000元的营业额全部免除。但老板轻描淡写的回应却耐人寻味："这都还好，我们就是做长久生意。"这句朴素的经营哲学，恰似 一记温柔的商业警钟。 :1 p 149 1 k | 本 H JP i | 葡 t 2 1 2,200 8 Not 12 TOP TV ur Ralles ed the 0 RENET PE I L ...

最近湖北有家烤肉店彻底火了！不是因为肉多好吃，而是因为老板的一个举动，直接圈粉无数——晚上 饭点正热闹，店里突然停电，食客们都慌了，结果老板拿着大喇叭一喊："今晚全场免单！没吃完的还 能免费打包！" 这波操作，直接把"扫兴"变"惊喜"，网友都说："这样的老板，不发财都难！" 咱先还原下当时的场景：8月24号晚上，这家烧烤店满座，炭火正旺，肉串滋滋冒油，食客们边吃边 聊，碰杯声、笑声特别热闹。结果"啪"的一声，电表跳闸，整个店瞬间黑了！有人吓了一跳，还有人觉 得扫兴致，说"算了算了，结账走吧"，眼看场面要乱，老板拿着大声公就出来了，一开口直接让全场沸 腾："今晚所有桌都免单！没吃完的菜，服务员会给大家拿打包盒，都能带回去！" 食客们当场就炸了，纷纷给老板鼓掌，还有大哥喊："老板你太敞亮了！下次肯定带朋友来！" 之后服 务员麻利地发打包盒，老板还跟大家道歉："是我们电表出问题，影响大家吃饭了，肯定尽快修好，下 次不会这样了！" 本来的糟心事，愣是被老板的大气化解成了"双向奔赴"——食客觉得受尊重，老板收 获了口碑，这生意经，可比那些遇事甩锅的商家强太多了！ 一、餐厅停电，老板到底有没有责任？法律早有说法 可能有人 ...

Investment Rating - The report indicates a positive investment outlook for the barbecue skewers market, with a projected market size growth from 1,128 billion yuan in 2021 to over 1,600 billion yuan by 2025, reflecting an annual growth rate of 12.2% [2][3]. Core Insights - The barbecue skewers market in China is experiencing significant growth, driven by increasing consumer demand, yet faces challenges such as a lack of standardization and high reliance on manual labor [2][4]. - The chicken wing segment is highlighted as a key growth area, with chicken meat being the second most consumed meat in China, accounting for 25% of total meat consumption [8][9]. - The "Three Good Chicken Wings" solution by Wildfire aims to address industry pain points such as low standardization and high labor costs by providing a standardized product that reduces reliance on skilled labor and improves operational efficiency [13][18]. Summary by Sections Market Overview - The barbecue skewers market size is expected to grow from 1,128 billion yuan in 2021 to 1,540 billion yuan in 2024, with a projected increase to over 1,600 billion yuan in 2025 [2][3]. - The number of barbecue skewers outlets in China has shown a growth trend, increasing from 292,000 in January 2025 to 307,000 by June 2025 [2][3]. Supply Chain Challenges - The low chain rate in the barbecue skewers market is attributed to regional flavor variations and a fragmented supply chain, which hinders standardized operations and brand expansion [4][5]. - High labor dependency in the preparation process leads to inefficiencies and increased operational costs [5]. Product Innovation - Wildfire's "Three Good Chicken Wings" solution offers a standardized product that eliminates the need for marination, thus reducing preparation time and labor costs significantly [13][18]. - The solution utilizes AI technology and a robust cold chain logistics system to ensure product quality and consistency across various outlets [14][18]. Financial Performance - The labor cost per chicken wing in the Wildfire model is only 0.2 yuan, a reduction of 83.3% compared to traditional methods, with a gross margin of approximately 60%, exceeding the industry average [18][19]. - The standardized process reduces flavor variability to below 3%, enhancing customer retention and satisfaction [18][19]. Market Applications - The "Three Good Chicken Wings" solution is adaptable across various dining scenarios, including fried chicken, barbecue, and traditional Chinese cuisine, demonstrating its versatility in the food service industry [24][26]. - Successful case studies show significant improvements in operational efficiency and profitability for various types of barbecue outlets that have adopted this solution [23].

Core Insights - The article highlights the journey of a former internet employee who transitioned to becoming a barbecue chef, reflecting the growing trend of new professions in China as traditional job security diminishes [1][11][24] Group 1: Industry Trends - The emergence of new professions, such as "barbecue chef," is officially recognized in China, indicating a shift in the job market and the acceptance of diverse career paths [1][11] - The rise of "smoky creators" in cities like Hangzhou showcases the potential for entrepreneurship in traditional food sectors, as individuals seek fulfillment beyond corporate roles [1][11] Group 2: Personal Journey - The individual, Xuanshan, left a stable job in a major internet company due to layoffs and age discrimination, which reflects broader issues in the tech industry regarding employment practices [11][13] - After experiencing a successful barbecue venture, Xuanshan has found a sense of purpose and satisfaction that contrasts sharply with his previous corporate life, emphasizing the value of hands-on work [24][18] Group 3: Business Operations - Xuanshan's barbecue stall operates with a focus on quality ingredients and customer feedback, showcasing a commitment to maintaining high standards in food preparation [7][14] - The business model is designed to be efficient and responsive, allowing for quick adjustments based on customer preferences, which is a departure from the slower processes typical in corporate environments [14][24] Group 4: Community Engagement - The barbecue stall has fostered a sense of community, with loyal customers and friends supporting the venture, highlighting the importance of personal connections in small business success [21][23] - Xuanshan and his wife actively engage with their customer base through social media, creating a sense of belonging and enhancing customer loyalty [14][16]

Core Viewpoint - The article discusses the struggles of small restaurants, particularly a couple-run barbecue shop, in the face of intense competition from food delivery platforms and their subsidy wars, leading to the decision to close the business [4][6]. Group 1: Impact of Delivery Platforms - The ongoing subsidy wars among food delivery platforms have significantly impacted small restaurants, squeezing their pricing power and profitability [5][6]. - Small restaurants, which primarily rely on dine-in customers, are particularly vulnerable as they struggle to adapt to the increasing reliance on online orders [6][9]. - The shift towards food delivery has altered consumer habits, with more people opting for takeout instead of dining out, further diminishing the revenue of traditional restaurants [13][21]. Group 2: Financial Strain - The couple-run barbecue shop experienced a drastic decline in dine-in revenue, with weekend sales dropping from 18,000-25,000 to 8,000-9,000 [11][21]. - Fixed costs such as rent, utilities, and labor remain unchanged, creating a financial burden as income decreases [11][12]. - The profitability of delivery orders is low due to high platform commissions and discounts, making it difficult for small restaurants to sustain operations [9][11]. Group 3: Emotional and Social Aspects - The decision to close the restaurant is likened to a divorce, reflecting the emotional toll and the sense of loss associated with giving up a long-held dream [27][32]. - The article highlights the personal connections formed with regular customers, emphasizing the social aspect of dining that is lost in the shift to delivery [31][32]. - The owner expresses a desire for food to have "temperature," indicating the importance of the dining experience that cannot be replicated through delivery [32].

Core Viewpoint - The increasing competition and subsidy wars among food delivery platforms are significantly impacting small restaurants, leading to closures and financial struggles for many operators in the industry [1][2][18]. Industry Summary - The restaurant industry is facing severe challenges due to the escalating subsidy wars among food delivery platforms, which have drawn regulatory attention [1][2]. - Small restaurants, particularly those relying on dine-in services, are experiencing a decline in customer traffic and revenue, with weekend sales dropping from 18,000-25,000 to around 8,000 [2][6]. - The reliance on online traffic has increased, making it difficult for traditional dine-in establishments to compete, as they struggle to adapt to the new market dynamics [2][10]. Company Summary - A specific barbecue restaurant, which had previously ranked first in local dining reviews, is now facing closure due to the inability to sustain operations amid the competitive landscape [1][12]. - The restaurant's revenue from dine-in services has plummeted, with significant drops in daily sales impacting its ability to cover fixed costs such as rent and utilities [6][7]. - The owner expressed frustration over the reliance on external platforms for sales, noting that the quality of food suffers in delivery, which further diminishes dine-in customer numbers [4][8].

Core Viewpoint - The article highlights the struggles faced by small restaurants, particularly in the context of the fierce competition and subsidy wars initiated by food delivery platforms, leading to significant declines in traditional dining revenue and ultimately forcing some businesses to close down [2][3][21]. Group 1: Impact of Delivery Platform Subsidies - The ongoing subsidy wars among delivery platforms have severely impacted small restaurants, squeezing their pricing power and profitability [3][20]. - Many small eateries, like the featured barbecue shop, have seen a drastic drop in dine-in customers, with weekend revenues plummeting from 18,000-25,000 to around 8,000, nearly matching their fixed costs [8][9]. - The reliance on delivery services has not translated into increased sales for many traditional restaurants, as the quality of food suffers during delivery, leading to a loss of dine-in customers [6][10]. Group 2: Challenges for Small Restaurants - Small restaurants are particularly vulnerable to the pressures of online delivery and the associated costs, as they lack the resources to compete with larger chains that benefit from supply chain advantages [3][4]. - The shift in consumer behavior towards ordering delivery instead of dining out has become a significant challenge, with many customers now preferring the convenience of home delivery [9][21]. - The financial burden of fixed costs such as rent and utilities remains unchanged, while revenues continue to decline, creating a precarious situation for small business owners [8][9]. Group 3: Emotional and Social Implications - The decision to close a restaurant is often accompanied by emotional turmoil, as owners reflect on their investments and the relationships built with loyal customers over the years [21][25]. - The article emphasizes the human aspect of dining, suggesting that food has an emotional and social value that cannot be replicated by delivery services or technology [24][29]. - There is a growing concern about the future of small restaurants and the potential loss of community and personal connections that they foster [24][29].

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant attention, attracting both local small businesses and well-known brands as sponsors [2][3] - Local small shops, often lacking formal branding, have emerged as unexpected sponsors, benefiting from increased visibility and customer traffic due to their association with the league [2][4] Group 1: Sponsorship Dynamics - Small businesses like street-side barbecue shops and local eateries have become sponsors alongside major brands like KFC and JD.com, showcasing a unique blend of grassroots and corporate sponsorship [2][3] - The sponsorship fees for these small businesses are relatively affordable, allowing them to secure advertising space that was previously dominated by larger brands [2][7] - The number of sponsors has increased significantly, from single digits at the league's inception to nearly 30, covering various sectors including food, finance, and technology [7][8] Group 2: Business Impact - Local businesses have reported a surge in customer traffic and sales following their sponsorship involvement, with some experiencing a doubling of business [4][8] - For instance, "Dongha Northeast Street Barbecue" saw a dramatic increase in customers, leading to long wait times and the need for additional seating [4][6] - "He Xiaolei Fresh Marinated Goods" also reported a 30% increase in takeout orders after becoming a sponsor, highlighting the positive impact of the league on local businesses [5][6] Group 3: Community Engagement - Local shop owners are actively engaging with their communities, often giving back through free food offerings during events, which enhances their brand image and community ties [8][9] - The league has fostered a sense of community and local pride, with shop owners expressing gratitude for the opportunities provided by their involvement in the league [6][10] - The sponsorships have allowed small businesses to gain exposure in a way that resonates with local consumers, creating a shared experience around the sport [10][11]

Core Insights - The "Su Super" league has significantly boosted local businesses in Changzhou, with a notable increase in consumer spending and engagement on platforms like Douyin [1][6]. Group 1: Business Impact - Douyin group purchase orders in Changzhou increased by 42% from June 21 to 22, with restaurant orders rising over 56% during the same period [1]. - The "土味" sponsor, Dongha Northeast Street Barbecue, saw a staggering 3074-fold increase in Douyin search volume, along with a 732-fold increase compared to the previous period [1]. - The "小恐龙" from the Changzhou China Dinosaur Park gained popularity, leading to a 125% increase in weekend group purchase orders for the park [4]. Group 2: Promotional Activities - The Tianmu Lake scenic area launched a promotional campaign offering free admission to bald visitors, which resulted in a 456% increase in Douyin live broadcast orders from June 21 to 22 [6]. - The Tianmu Lake also introduced special ticket offers, including children's tickets priced as low as 0.1 yuan, attracting significant attention [6]. - Douyin's initiative "Follow Su Super to Explore Jiangsu" aims to enhance business growth for Jiangsu merchants, leading to a 225% increase in leisure and sports group purchase orders and an 181% increase in in-store spending [6].

Core Viewpoint - The article emphasizes the importance of a fair and open business environment, highlighting how even small businesses can thrive when given equal opportunities, as demonstrated by a local barbecue shop sponsoring a major sports event [1][2]. Group 1: Business Environment - The sponsorship of a local barbecue shop in a major sports event reflects a city's commitment to maintaining a fair business environment, treating all business entities equally regardless of their size or reputation [2]. - The event organizers' decision to include a small business as a sponsor showcases an open-minded approach that fosters healthy development for all business entities [2]. - A good business environment is characterized by fairness and respect for commitments, which ultimately enhances a city's long-term competitiveness [1][2]. Group 2: Economic Implications - The increasing commercial value of the "苏超" event has led to higher sponsorship fees, yet the organizers maintained their commitment to include the small barbecue shop, demonstrating the value of trust and integrity in business dealings [2]. - The article suggests that prioritizing larger businesses over smaller ones can harm government credibility and hinder long-term economic development [2]. - Trust and integrity in business practices are essential for winning the long-term confidence of business entities, which is crucial for sustainable economic growth [2].