Core Viewpoint - The popularity of "Su Chao" can enhance the popularity of football and increase the event's reach among the public [5] Group 1: Event Popularity and Cultural Impact - "Su Chao" has gained popularity due to various cultural elements such as "meme culture" and city pride, which have driven its increasing heat [2] - Teams have engaged in creative interactions, such as singing modified songs, which has further boosted the event's popularity [2] - The unique cultural charm of "Su Chao" not only showcases various cities but also creates emotional value, extending the corresponding cultural tourism consumption chain [2][4] Group 2: Emotional Value Consumption - Emotional value consumption is on the rise, driven by economic development and improved living standards, leading to increased demand for cultural and entertainment activities [3] - Different age groups exhibit varying emotional consumption patterns, indicating a widespread demand for emotional engagement [3] Group 3: Community Engagement and Football Popularization - "Su Chao" strengthens local cultural uniqueness through emotional connections and promotes community participation, thereby bridging the gap between football events and the public [4] - The event's popularity is expected to enhance football's penetration rate, encouraging more youth to develop an interest in the sport [4][5] - The presence of over 20,000 spectators at matches, including many families, indicates that "Su Chao" is fostering a love for football among children and parents alike [5]