Core Viewpoint - Philips is launching a new campaign themed "New Year, New Products, Renewed Appearance" on January 28, 2026, focusing on professional personal care and smart hygiene solutions to meet consumer demands for significant improvements in their self-care routines [1]. Group 1: Product Innovations - Philips has established itself as a leader in professional personal care, winning the "Golden Signboard" award for six consecutive years, with products like the electric shaver achieving a skin depth cut of -0.08mm for a clean shave [5][19]. - The new Philips Series 9 Ultra shaver features advanced technology that lifts hair for a close cut and offers a 24-hour refreshing effect, addressing the common male grooming dilemma of achieving both cleanliness and skin comfort [5][6]. - The new shaver includes the SkinIQ Pro technology, which reduces skin friction by 50% and provides a customizable shaving experience with five intelligent modes to cater to different skin sensitivities and grooming needs [6]. Group 2: Oral Care Innovations - Philips is also innovating in oral health with the launch of the Diamond Smart Navigation Brush, which utilizes advanced sonic technology to clean up to 40% more plaque than manual brushes [8][11]. - The brush features a 360° smart voice navigation system that guides users through proper brushing techniques, ensuring effective cleaning and personalized feedback based on brushing habits [14]. Group 3: Integrated Health Experience - Philips is creating a comprehensive health experience ecosystem that integrates online and offline services, allowing consumers to engage with products and technology in immersive environments [16][18]. - The Philips Health Experience Store offers interactive areas for consumers to experience personal care solutions firsthand, transforming the retail space into an engaging brand experience [16]. - The online Philips Health Experience Mini Program enhances customer engagement by offering personalized health management services, including 1-on-1 consultations and exclusive member benefits [18]. Group 4: Market Position and Consumer Trust - Philips has maintained its market leadership in personal health care, being recognized as the most favored personal care brand in China, reflecting strong consumer trust amid a shifting market landscape [19]. - The brand's ability to adapt and thrive in a challenging consumer environment highlights its commitment to long-term strategies and consumer-centric innovations [19][20].