Core Insights - The gaming industry faces challenges in gathering meaningful feedback from players through online surveys, as many responses lack depth and reliability [1] - A global gaming company sought a solution to this issue by employing offline focus group discussions (FGD) to obtain authentic player feedback [3] Group 1: Research Methodology - The company organized focus group discussions by creating a real gaming environment and inviting hardcore players who had previously purchased specific games to ensure valuable insights [3][5] - Players were divided into two age groups (18-29 and 30+) to account for potential differences in preferences and price expectations, with 10 participants in each group [5] - The FGD process was enhanced with professional recording equipment, real-time translators, and moderators to ensure a smooth experience and capture detailed player reactions [5][6] Group 2: Advantages of FGD - FGD allows for the observation of players' dynamic behaviors and immediate reactions, capturing details that other methods may miss, such as spontaneous expressions of excitement or frustration [6] - The environment fostered trust among participants, encouraging them to share genuine thoughts and feelings, which were recorded for analysis [6][7] - The combination of real-time observation and in-depth interviews provided the gaming company with actionable insights for product optimization [7] Group 3: Broader Applications - The methodology used in gaming has been successfully applied in other fields, such as life sciences and film, demonstrating its versatility in capturing user feedback in various contexts [8] - In life sciences, scientists were invited to operate laboratory equipment in simulated environments to identify pain points and needs, leading to detailed product improvement strategies [8] - In the film industry, insights from children and parents during simulated viewing experiences helped studios align their content with Chinese market preferences, resulting in significant success [8]