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2026款岚图梦想家预售受热捧 岚图产品体系竞争力全面提升
Zhong Zheng Wang· 2025-08-31 08:18
Core Insights - Lantu Motors aims to maintain its leadership in the MPV segment, as highlighted by the CEO's statement during the 2025 Chengdu Auto Show [1] - The 2026 Lantu Dreamer has been launched with significant upgrades, including two power versions and a pre-sale price range of 389,900 to 459,900 yuan, achieving over 10,000 orders within the first hour of pre-sale [1] Product Features - The 2026 Lantu Dreamer features an 800V platform and 5C fast charging, with a new 62.5kWh battery offering a CLTC pure electric range of 350 km, which is double that of mainstream hybrid MPVs [1] - The vehicle introduces rear-wheel steering, a first in the plug-in hybrid MPV segment, and includes a globally first zero-gravity massage seat in the rear [1] - The new model also incorporates Lantu's recently launched Lanhai intelligent hybrid technology and features Huawei ADS 4 and HarmonyOS 5 for advanced driving assistance and smart cabin experience [1] Market Position and Strategy - Lantu Motors has achieved a Net Promoter Score (NPS) of over 60%, with the Dreamer model reaching an impressive NPS of 84.2%, indicating strong customer satisfaction [2] - The company has developed a methodology for creating popular products, as evidenced by the recent success of the Lantu FREE+, which secured 11,583 orders within 15 minutes of launch [2] - Lantu is entering an aggressive market phase, with plans to continue leading in product innovation and customer engagement, focusing on hard product development and soft marketing strategies [2]