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一蕊芳华满城韵——第42届中国洛阳牡丹文化节综述
He Nan Ri Bao· 2025-04-29 23:52
Core Viewpoint - The 42nd Luoyang Peony Culture Festival has successfully integrated cultural tourism and local economy, showcasing the city's charm and vitality through various innovative activities and events [2][5][11]. Group 1: Event Highlights - The festival features an online opening ceremony themed "One Flower Opens, Ancient City Moves," which creatively transitions from traditional flower viewing to interactive city-wide engagement [2]. - Over 100 platforms simultaneously broadcast the event, highlighting the city's historical landmarks and incorporating interactive elements like light shows and flower petal rain [2][4]. - A series of immersive activities, including the "Peony Wonderful Tour" and night-time consumption events, have attracted significant participation, with night-time spending accounting for over 60% of total consumption [4][5]. Group 2: Economic Impact - The festival aims to stimulate local consumption and enhance the city's attractiveness through various themed activities, including Hanfu, music, and intangible cultural heritage [5][11]. - The peony industry is positioned as a key driver for new cultural tourism development, with plans to expand cultivation and improve product offerings, including peony oil, tea, and cosmetics [11][15]. - The introduction of geographical indication trademarks for "Luoyang Peony" is expected to elevate the brand's recognition and support local businesses in major cities [11][15]. Group 3: Technological Integration - The city has implemented technology-driven measures to protect the peonies from adverse weather conditions, ensuring the flowers remain intact during the festival [7]. - Real-time monitoring and traffic management systems have been established to enhance visitor experience and safety during peak times [7]. Group 4: Cultural Significance - The festival not only celebrates the peony but also promotes a harmonious development model that blends traditional culture with modern tourism practices [15]. - Activities designed for various demographics, including the elderly and younger generations, reflect the festival's inclusive approach to cultural engagement [9][15].