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菏泽:全力以赴推动牡丹产业高质量、可持续、多元化发展
Qi Lu Wan Bao Wang· 2025-08-19 02:56
从"一花独秀"到"双花竞放" 菏泽市牡丹资源丰富,拥有9大色系、10大花型、1308个品种;芍药发展迅猛,"菏泽大芍药"品牌持续叫响,现存品种超600个;拥有10 余个牡丹、芍药观赏名园。菏泽市对全国牡丹苗木的支持率超过85%,年出口苗木200万株、占全国总量的90%,牡丹年宵花销量突破60 万盆、占全国市场的50%,芍药鲜切花年销量达1.2亿枝、占全国市场的60%。菏泽市牡丹、芍药不仅畅销广州、上海、北京等国内一线 城市,还出口至美国、俄罗斯、澳大利亚等30多个国家,初步奠定了菏泽"买全国、卖全球"的产业中心地位,成功实现了从牡丹"一花独 秀"到牡丹、芍药"双花竞放"的良好发展格局。 从"链条初成"到"高端集群" 齐鲁晚报.齐鲁壹点马璐璐 8月14日,"产业链上的山东好品牌"菏泽市系列现场新闻发布会(牡丹产业专场)召开。市委副秘书长、市牡丹发展服务中心主任陶福占, 菏泽市水务集团党委书记、董事长张防,龙池牡丹实业有限公司总经理张俊宇,山东盛世芍花智慧农业有限公司总经理赵文双出席并介 绍相关情况。 菏泽作为后起之秀,是全省发展速度最快、综合实力提升最明显的地市之一,近年来在产业发展领域成果斐然,牡丹产业便是其 ...
一朵花开出无限可能——河南繁花经济系列观察③
He Nan Ri Bao· 2025-05-04 23:15
Group 1 - Li Ziqi's appearance at the 2025 CCTV Spring Festival Gala highlighted the popularity of peony porcelain accessories, which combine traditional craftsmanship with modern aesthetics [1] - The peony porcelain products, including rings, earrings, bracelets, and hair accessories, have become a popular representation of "Guochao" culture, appealing to younger consumers [1] - The production of peony porcelain reached nearly 70,000 pieces last year, showcasing the growth of this traditional craft [2] Group 2 - The peony porcelain gained international recognition as a "national gift" during the China-ASEAN Expo, featuring a stunning plate that symbolizes the beauty of Eastern aesthetics [2] - The development of peony pastries has evolved, with a new "pure peony" recipe achieved in 2023, enhancing the product's quality and appeal [3] - The extended product line of peony-related items, including paintings, pastries, and teas, has led to an annual output value exceeding 60 million yuan, demonstrating the economic potential of this industry [4]
一蕊芳华满城韵——第42届中国洛阳牡丹文化节综述
He Nan Ri Bao· 2025-04-29 23:52
Core Viewpoint - The 42nd Luoyang Peony Culture Festival has successfully integrated cultural tourism and local economy, showcasing the city's charm and vitality through various innovative activities and events [2][5][11]. Group 1: Event Highlights - The festival features an online opening ceremony themed "One Flower Opens, Ancient City Moves," which creatively transitions from traditional flower viewing to interactive city-wide engagement [2]. - Over 100 platforms simultaneously broadcast the event, highlighting the city's historical landmarks and incorporating interactive elements like light shows and flower petal rain [2][4]. - A series of immersive activities, including the "Peony Wonderful Tour" and night-time consumption events, have attracted significant participation, with night-time spending accounting for over 60% of total consumption [4][5]. Group 2: Economic Impact - The festival aims to stimulate local consumption and enhance the city's attractiveness through various themed activities, including Hanfu, music, and intangible cultural heritage [5][11]. - The peony industry is positioned as a key driver for new cultural tourism development, with plans to expand cultivation and improve product offerings, including peony oil, tea, and cosmetics [11][15]. - The introduction of geographical indication trademarks for "Luoyang Peony" is expected to elevate the brand's recognition and support local businesses in major cities [11][15]. Group 3: Technological Integration - The city has implemented technology-driven measures to protect the peonies from adverse weather conditions, ensuring the flowers remain intact during the festival [7]. - Real-time monitoring and traffic management systems have been established to enhance visitor experience and safety during peak times [7]. Group 4: Cultural Significance - The festival not only celebrates the peony but also promotes a harmonious development model that blends traditional culture with modern tourism practices [15]. - Activities designed for various demographics, including the elderly and younger generations, reflect the festival's inclusive approach to cultural engagement [9][15].