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菏泽:全力以赴推动牡丹产业高质量、可持续、多元化发展
Qi Lu Wan Bao Wang· 2025-08-19 02:56
Core Viewpoint - The news highlights the significant development and potential of the peony industry in Heze, Shandong, emphasizing its transformation into a comprehensive and competitive sector that integrates various industries and cultural elements [3][8]. Industry Development - Heze is recognized as the "Peony Capital of China," with the largest area, most varieties, and a complete industrial chain for peony production and processing [3][4]. - The peony industry in Heze has evolved to include planting, processing, research, and tourism, forming a vibrant and complete industrial chain [3][5]. Market Position - Heze boasts 1,308 peony varieties and over 600 varieties of peonies, with an export rate of 200 million peony seedlings annually, accounting for 90% of the national total [4]. - The annual sales of peony potted flowers exceed 600,000, representing 50% of the national market, while fresh-cut peonies reach 120 million stems, capturing 60% of the national market [4]. Economic Impact - The peony industry has significantly contributed to the local economy, with the annual peony festival attracting 9.92 million visitors and generating tourism revenue of 6.07 billion yuan, marking a year-on-year increase of 14.8% and 13.6%, respectively [6][7]. - The integration of the peony industry with cultural tourism has fostered the development of related sectors, enhancing regional economic prosperity [6][7]. Future Prospects - Heze aims to further develop the peony industry by focusing on high-quality development, technological innovation, and brand building, with a strategic plan to create a new development pattern for the peony industry [8]. - The city plans to enhance the integration of peony appreciation, cultural arts, and industry, promoting sustainable and diversified growth in the peony sector [8].
一朵花开出无限可能——河南繁花经济系列观察③
He Nan Ri Bao· 2025-05-04 23:15
Group 1 - Li Ziqi's appearance at the 2025 CCTV Spring Festival Gala highlighted the popularity of peony porcelain accessories, which combine traditional craftsmanship with modern aesthetics [1] - The peony porcelain products, including rings, earrings, bracelets, and hair accessories, have become a popular representation of "Guochao" culture, appealing to younger consumers [1] - The production of peony porcelain reached nearly 70,000 pieces last year, showcasing the growth of this traditional craft [2] Group 2 - The peony porcelain gained international recognition as a "national gift" during the China-ASEAN Expo, featuring a stunning plate that symbolizes the beauty of Eastern aesthetics [2] - The development of peony pastries has evolved, with a new "pure peony" recipe achieved in 2023, enhancing the product's quality and appeal [3] - The extended product line of peony-related items, including paintings, pastries, and teas, has led to an annual output value exceeding 60 million yuan, demonstrating the economic potential of this industry [4]
一蕊芳华满城韵——第42届中国洛阳牡丹文化节综述
He Nan Ri Bao· 2025-04-29 23:52
Core Viewpoint - The 42nd Luoyang Peony Culture Festival has successfully integrated cultural tourism and local economy, showcasing the city's charm and vitality through various innovative activities and events [2][5][11]. Group 1: Event Highlights - The festival features an online opening ceremony themed "One Flower Opens, Ancient City Moves," which creatively transitions from traditional flower viewing to interactive city-wide engagement [2]. - Over 100 platforms simultaneously broadcast the event, highlighting the city's historical landmarks and incorporating interactive elements like light shows and flower petal rain [2][4]. - A series of immersive activities, including the "Peony Wonderful Tour" and night-time consumption events, have attracted significant participation, with night-time spending accounting for over 60% of total consumption [4][5]. Group 2: Economic Impact - The festival aims to stimulate local consumption and enhance the city's attractiveness through various themed activities, including Hanfu, music, and intangible cultural heritage [5][11]. - The peony industry is positioned as a key driver for new cultural tourism development, with plans to expand cultivation and improve product offerings, including peony oil, tea, and cosmetics [11][15]. - The introduction of geographical indication trademarks for "Luoyang Peony" is expected to elevate the brand's recognition and support local businesses in major cities [11][15]. Group 3: Technological Integration - The city has implemented technology-driven measures to protect the peonies from adverse weather conditions, ensuring the flowers remain intact during the festival [7]. - Real-time monitoring and traffic management systems have been established to enhance visitor experience and safety during peak times [7]. Group 4: Cultural Significance - The festival not only celebrates the peony but also promotes a harmonious development model that blends traditional culture with modern tourism practices [15]. - Activities designed for various demographics, including the elderly and younger generations, reflect the festival's inclusive approach to cultural engagement [9][15].