Core Insights - The demand for specialty poultry products in Henan is increasing as consumer preferences shift from quantity to quality, with products like rabbit meat, pigeon, and duck eggs gaining popularity [1][19] - The development of Henan's specialty poultry industry is supported by rich agricultural resources, technological advancements, and policy backing, leading to a unique and intensive farming model [1][19] Technological Empowerment - Henan has a rich variety of local poultry breeds, including the Xiangcheng pig and the Huai'nan duck, which are crucial for the development of the specialty poultry industry [2] - The focus on protecting and enhancing local breeds is essential for the industry's growth [2][6] Industry Development - The Tiancheng Pigeon Company has successfully developed a new breed of meat pigeon, which has been recognized nationally, addressing the reliance on foreign breeds and enhancing local breed performance [6][7] - The company has established a breeding center with 27 pigeon breeds and a core population of 400,000 pairs, becoming a leading force in the national pigeon industry [7] Brand Value Creation - The establishment of the "Haizhuoyang" brand for salted duck eggs exemplifies the shift towards value-added products, with a focus on quality and consumer preferences [14][15] - The company has expanded its operations to include deep processing of duck products, significantly increasing sales and market presence [15][17] Industry Chain Extension - The development of a complete supply chain for the Yufeng yellow rabbit, from breeding to product sales, is crucial for enhancing profitability and reducing market risks [10][13] - The integration of feed production into the rabbit farming process aims to improve production efficiency and product quality [13] Market Transformation - The specialty poultry industry in Henan is evolving from niche markets to mainstream consumer products, driven by quality improvements and brand development [19] - The industry is leveraging e-commerce to expand its reach and enhance market competitiveness [18][19]