Core Viewpoint - The article highlights the rampant fraud in the jade market of Zhenping County, Henan Province, particularly concerning the sale of counterfeit Hetian jade, leading to immediate government intervention and investigations [1][2][3]. Group 1: Fraudulent Practices - Some merchants are using illegal methods to deceive consumers into purchasing fake Hetian jade, which disrupts the normal market order [2][3]. - The investigation revealed that low-quality jade materials are being dyed and treated to resemble high-end Hetian jade, with some merchants openly admitting to these practices [10][12][14]. - Counterfeit jade is often sold at significantly lower prices, making it attractive to consumers who are unaware of the quality differences [10][16]. Group 2: Live Streaming and Sales Tactics - The rise of live streaming e-commerce has created a unique "walking broadcast" ecosystem in the jade market, where hosts promote products aggressively [26][27]. - Some hosts engage in deceptive practices, such as pretending to negotiate prices with merchants while actually selling their own products [29][35]. - The article describes how scripted performances are used to manipulate consumer perceptions and drive sales, including the portrayal of fake foreign merchants [39][44]. Group 3: Regulatory Response - In response to the media reports, Zhenping County established a joint investigation team to address the fraudulent activities, resulting in the detention of several individuals involved in the scams [2][3]. - The local government plans to continue regulatory actions to standardize the jade market and welcomes public supervision of their efforts [3].