Investment Rating - The report indicates a strong growth potential in the traditional Chinese health supplement industry, particularly in the dampness removal segment, with a market size of 68 billion and a year-on-year growth rate exceeding 20% [17][36]. Core Insights - The dampness removal category is evolving into a comprehensive health solution, connecting with modern health demands such as weight loss, beauty, and vitality, thus becoming a key entry point for engaging the new generation of consumers [6][7]. - The competition in this category will shift from individual products to a systematic and brand-oriented competition based on scientific validation, innovative scenarios, and ecosystem building [6][36]. Summary by Sections Traditional Chinese Health Supplement Industry: Dampness Removal Segment - The dampness removal segment is experiencing robust growth driven by policy support, cultural factors, and increasing health demands, with the concept rooted in traditional Chinese medicine [15][18]. - The market is characterized by strong seasonal fluctuations, with sales peaking in summer and showing significant growth in early spring [21][27]. Market Dynamics - The dampness removal market is marked by a "multi-strong mixed battle" landscape, with products priced above 100 yuan leading in sales and growth [30][31]. - The sales distribution is heavily concentrated in southern regions, with the Yangtze River Delta and Pearl River Delta accounting for 65% of total sales [27][28]. Consumer Insights - The primary consumer demographic for dampness removal products is women aged 30 and above, particularly those in child-rearing stages, with a notable focus on health-conscious individuals [44][46]. - There is a growing awareness among Gen Z consumers regarding dampness removal, with sleep and fatigue being significant concerns [48][49]. Trends and Innovations - The industry is witnessing a shift from single-ingredient products to complex formulations that cater to diverse health needs, emphasizing convenience and efficacy [57][63]. - The demand for high-quality, scientifically-backed products is driving the industry's move towards premiumization, with a focus on safety and traceability [66][67]. Future Outlook - The dampness removal segment is expected to continue evolving, with innovations in product forms and a focus on high-end, scientifically validated offerings that meet modern consumer demands for convenience and effectiveness [74][75].