Core Viewpoint - The event "Xian Agricultural Quality Products" promotion in the Beijing-Tianjin-Hebei region resulted in significant investment and sales contracts, highlighting the growth potential of Xianyang's agricultural sector [1] Investment and Contracts - 12 investment projects were signed with a total amount of 39.6 billion yuan, focusing on areas such as deep processing of agricultural products, facility agriculture, and integration of agriculture with culture and tourism [1] - 12 purchase and sales contracts were signed, totaling 9.7 billion yuan, covering various agricultural products including apples, pears, kiwis, grapes, pomegranates, goat milk powder, and miscellaneous grains [1] Agricultural Development Strategy - Xianyang is prioritizing key rural specialty industries like apples, aiming to enhance brand promotion and market expansion, particularly for the "Xianyang Malan Red" apple brand [1] - The city is recognized as Shaanxi's largest pollution-free fine vegetable production base and an important processing supply base for livestock products [1] Government Support and Future Plans - The local government is committed to improving the business environment, promoting technology, and nurturing industries to attract investment and support entrepreneurship in Xianyang [1]