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霸王茶姬获得2025世界饮料创新奖,成为唯一获奖的中国品牌
Feng Huang Wang· 2025-09-19 06:18
Core Insights - The 2025 World Beverage Innovation Awards recognized the Chinese brand Bawang Chaji, with its product "Boyan Juexian" winning the Best Natural/Organic Beverage award and receiving honors in the Best Processing/Production Innovation category [1][2] - The awards, hosted by FoodBev Media, highlight brands that reshape the beverage industry through creativity, sustainability, and consumer appeal, with participation from brands across 25 countries [1] - Bawang Chaji's "Boyan Juexian" has sold 1.25 billion cups from January 1, 2022, to June 30, 2025, indicating strong market performance both domestically and internationally [1] Group 1 - Bawang Chaji is the only Chinese brand to win awards at the 2025 World Beverage Innovation Awards, drawing significant attention from international media [1] - The product "Boyan Juexian" features a tea base of jasmine snow bud combined with fresh milk, delivering a natural jasmine aroma [1] - The brand's extraction technology, inspired by coffee extraction, has been recognized for enhancing tea flavors and is the first to apply "modern extraction" techniques on a large scale in ready-to-drink tea [2] Group 2 - Bawang Chaji's beverage system and packaging were also nominated for Best Beverage System and Best Packaging/Label Innovation awards, showcasing the brand's commitment to innovation [3] - Dan Bunt, the market director of FoodBev Media, noted that the winners of the 2025 awards have elevated innovation to new heights, demonstrating foresight in sustainability and health trends [3]