Core Viewpoint - Pandora, the Danish jewelry brand, has announced a significant increase in its store closure plan in China from 50 to 100 stores, reflecting ongoing challenges in the Chinese market despite overall growth in other regions [1][3]. Group 1: Financial Performance - In Q1 2025, Pandora's sales in China were only 96 million Danish kroner, down 11% from 2023, while Q2 saw a further decline of 15% in comparable sales [3]. - The revenue share of Pandora's Chinese market has dropped from 9% in 2019 to just 1% in 2025, indicating a severe decline in market presence [3]. - Despite challenges in China, Pandora's global revenue increased to 7.075 billion Danish kroner in Q2, up from 6.771 billion Danish kroner in the same period last year, driven primarily by strong demand in the U.S. market [3]. Group 2: Consumer Sentiment - Consumer opinions on Pandora's products are mixed, with some expressing dissatisfaction due to the materials used, which are prone to oxidation and do not retain value [4]. - Some consumers still value the emotional aspect of purchasing jewelry, stating that the joy it brings is more important than its resale value [5]. - On second-hand platforms, Pandora bracelets and charms are being sold at significantly lower prices than their original retail value, indicating a decline in perceived value among consumers [8].