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以AIGC技术赋能新时代理论传播
Xin Hua Ri Bao· 2025-05-28 23:23
Core Insights - The article discusses how intelligent communication technology, particularly AIGC, is reshaping media ecology and providing opportunities for the dissemination of innovative theories by the Party [1][2][3] Group 1: AIGC Technology and Media Transformation - AIGC constructs an enabling mechanism through algorithm collaboration, inter-subject interaction, and scene adaptation, forming a three-dimensional translation framework of "demand-oriented - scene adaptation - value alignment" [1] - The technology innovates the all-media communication matrix and modernizes communication pathways, responding to the strategic deployment of building an all-media communication pattern [1][2] - AIGC's scene-based translation practices, such as the case of Bilibili blogger "He Tongxue," demonstrate how abstract theories can be transformed into perceptible elements through demand analysis and scene construction [2] Group 2: Government Communication and Localization - AIGC technology aids in the visualization of government concepts, addressing the gap between political discourse and everyday language [3] - Examples include the use of "AI digital humans" to interpret government work reports and the "Shenzhen Deep Xiao I" assistant achieving a nearly 90% accuracy rate in answering government inquiries [3] - These practices embody the principle of "letting data run more and reducing the need for citizens to run errands," effectively overcoming communication barriers [3] Group 3: Value Co-Creation and Emotional Resonance - AIGC technology facilitates a shift from one-way communication to a co-creation model, where audiences become meaning co-creators [4] - Initiatives like Zhejiang Media's "Communication Brain" analyze user behavior to generate tailored content, fostering a cycle of value co-creation [4] - Emotional resonance is emphasized as a key aspect of theoretical communication, with AIGC employing emotional computing models to enhance engagement and strategy [4][6] Group 4: Multi-Modal Integration and Individual Narratives - AIGC enables multi-modal integration, reconstructing cross-media symbol systems and creating immersive communication scenarios [5] - The technology allows for the breakdown of grand narratives into micro-stories, enhancing emotional engagement and value recognition [5] - Personalized narratives are generated based on user profiles, effectively matching local entrepreneurial stories in rural communication [5] Group 5: Ethical Considerations and Future Directions - While AIGC enhances theoretical communication effectiveness, it raises ethical challenges regarding data privacy and content authenticity [6] - The need for algorithm transparency and content review optimization is highlighted to ensure the technology serves mainstream value dissemination [6] - The article concludes that the integration of technological rationality and humanistic care is essential for expanding the boundaries of theoretical communication and enhancing the Party's innovative theories [6]