传统纸媒成功转型，"数字文化+数字技术+数据运营+创新赛道"驱动发展。2011 年公司借壳上市，2013 年全资收购边锋，边锋成为"数字文化"业务的核心主体；2016 年布局大数据产业，推进"四位一体"建 设，目前已构建涵盖"数字文化+""数字技术+""数据运营+""创新赛道"的业务布局。公司控股股东浙报 控股（持股48.80%）为浙江日报集团全资子公司，地方优质传媒国企资源赋能有望助力公司业务发 展。 数字文化：边锋深耕游戏基本盘稳固，数字文旅、谷子经济多元拓展。 核心观点： 边锋网络聚焦棋牌游戏，通过控股或参投方式构建丰富游戏矩阵，加强存量游戏长线运营，边锋掼蛋成 为国内首个日活跃用户突破百万的掼蛋类游戏APP；同时，边锋跟随市场变化及时调整社交业务布局。 在新消费崛起的浪潮下，目前公司正积极布局"谷子经济"，25 年3 月在杭州投资孵化潮卡引力，有望带 来数字文化业务增长。 数字科技&数据运营：IDC 稳健运营推进建设，政策助推大数据交易中心发展提速。富春云IDC 具备丰 富运营和技术实力，关注AI 驱动的算力需求下富春云的收入增量和利润释放。传播大脑媒体融合技术 支撑，推进出省推广，传播大模型已通过备 ...

Core Viewpoint - The company has shown steady revenue growth in Q1 2025, with a significant increase in profits, particularly driven by its gaming business and advancements in digital technology and data elements [1][2]. Revenue and Profit Summary - In 2024, the company's revenue reached 3.097 billion yuan, reflecting a year-on-year growth of 0.61%, while the net profit attributable to shareholders was 512 million yuan, a decrease of 22.84% [2]. - For Q1 2025, the company reported a revenue of 706 million yuan, marking a year-on-year increase of 4.16%, and a net profit of 144 million yuan, which is a substantial year-on-year growth of 44.86% [2]. Gaming Business Performance - The gaming segment has shown stable growth, with the "边锋掼蛋" app becoming the first of its kind in China to surpass one million daily active users [3]. - The company continues to explore the integration of culture and technology within its gaming business [3]. Digital Technology and Data Initiatives - The company is advancing its digital technology initiatives, including the 富春云IDC business and the Zhejiang Big Data Trading Center, which has achieved full coverage in the province [3]. - The digital marketing business has seen rapid growth, with revenues reaching 775 million yuan in 2024, a year-on-year increase of 130% [3]. Future Earnings Projections - The company expects EPS for 2025, 2026, and 2027 to be 0.53, 0.59, and 0.65 yuan respectively, with a target price of 14.84 yuan based on a 28x dynamic PE for 2025 [2].

当前，智能传播技术深度重塑媒介生态，为党的创新理论传播发展提供了机遇。基于技术可供性理论， AIGC构建起算法协同、主体间互动、场景适配的赋能机制，借助算法、数据建模和多模态生成技术， 重构理论传播的信源生产、传受关系与产品形态，形成"需求导向—场景适配—价值契合"的三维转译框 架。通过创新全媒体传播矩阵、重塑具象化表达范式、打造现代化传播路径，积极响应"构建全媒体传 播格局"战略部署，推动党的创新理论传播迈向新高度，以生活化场景实现认知对接，运用情感计算达 成价值共鸣，依靠用户参与完成意义建构，推动理论以更贴近群众的方式融入大众生活。 认知耦合：基于场景适配的报道要素转译机制 从概念迁移到场景嵌入的认知重构。传统理论传播常因内容过于学术化，致使与受众认知脱节。AIGC 技术的场景化转译创新实践，如B站博主"老师好我叫何同学"的科技传播案例《我做了苹果放弃的产 品》，将电磁学原理融入生活场景，正是对习近平总书记"科技创新、科学普及是实现创新发展的两 翼"重要论述的创造性实践。这种传播模式的创新，通过"需求分析—要素拆解—场景构建"的技术路 径，使抽象理论转化为可感知的具象元素，如利益关联、地域文化和生活场景等 ...