Summary of ZheShu Culture Conference Call Company Overview - **Company**: ZheShu Culture - **Industry**: Digital Media, Gaming, AI Applications, IDC (Internet Data Center) Key Points Investment Performance - ZheShu Culture reported good investment returns, benefiting from the popularity of the computing power sector, with stocks like Huatuo, Huashu Media, Quality Information, and Hikvision showing significant increases. Detailed changes in holdings will be disclosed in the Q2 report [2][3] Gaming Business - The gaming business remains a stable cash flow source, with steady performance expected in H1 2025 and continued growth throughout the year. Retail sales have increased while sales expenses are on a downward trend. The company is undergoing a transformation towards younger audiences and mobile gaming, establishing an innovation R&D center in Guangzhou [4][3] IDC Business Progress - The Hangzhou Dajiangdong base project is progressing well, with some payments made and expected to be completed by year-end. The Beijing base shows strong demand for business expansion, although actual demand has not fully materialized yet. The potential resumption of H20 GPU sales by NVIDIA is seen as a significant positive for domestic computing power demand [5][3] RDA (Real Digital Asset) Initiatives - ZheShu Culture is actively exploring the RDA field, which is closely related to data elements. The Zhejiang Big Data Trading Center has the necessary financial institution license, positioning it as a potential industry pioneer. The company aims to develop typical cases in this area to demonstrate and achieve scale effects [6][7] AI Applications - The company has made extensive advancements in AI applications, including projects like "Chuanbo Brain" and "Smart Network Hospital." The "Chuanbo Brain" project is expected to achieve profitability this year, with rapid expansion outside the province. The company is also exploring potential listings for this project due to its strong performance metrics [8][14] IP Card Game Business - In H1 2025, the focus was on IP signing and design, with no revenue generated yet. The company plans to accelerate the release of more SKUs in the second half of the year, aiming for positive earnings by year-end [11][3] Digital Marketing - The digital marketing business performed well in Q1 2025, with expectations for continued growth. However, due to low gross margins, the overall profit potential remains limited, estimated at several tens of millions for the year [12][3] Mid-term Dividend Consideration - The leadership has not yet decided on a mid-term dividend but is open to the possibility. Market feedback on this matter is being sought to inform shareholder return strategies [13][3] Future Revenue and Profit Expectations - AI-related revenue is projected to exceed 300 million yuan, potentially reaching 400 million yuan if conditions are favorable. However, pure AI revenue is still below significant levels [14][3]

Core Viewpoint - The traditional print media has successfully transformed, driven by "digital culture + digital technology + data operation + innovation track" [1] Digital Culture - Bianfeng Network focuses on online games, particularly card games, and has established a strong game matrix through control or investment, with Bianfeng Doudizhu becoming the first card game app in China to exceed one million daily active users [2] - The company is actively expanding into the "millet economy" in response to the rise of new consumption, with an investment in Chaoka Qiangli in Hangzhou in March 2025, which is expected to drive growth in digital cultural business [2] Digital Technology & Data Operation - Fuchun Cloud IDC is operating steadily and advancing construction, with a focus on AI-driven computing power demand, which is expected to increase revenue and profit [2] - The "Communication Brain" media integration technology supports provincial promotion, and the business has expanded to multiple provinces and cities nationwide [2] - The Zhejiang Big Data Trading Center serves as a core node for data circulation, leveraging licensing, regional economic, data structure, and first-mover advantages, with policies driving rapid business development [2] Profit Forecast and Investment Recommendation - Supported by mature businesses like gaming and IDC, the company is expected to benefit from ongoing data-related policy implementations and improved profitability from the Communication Brain, alongside the millet economy layout, which is likely to open up growth space [3] - Projected revenues for 2025-2027 are 3.346 billion, 3.614 billion, and 3.879 billion yuan, with net profits of 666 million, 764 million, and 863 million yuan respectively [3] - The company is assigned a 30x PE for 2025, corresponding to a reasonable value of 15.73 yuan per share, with an initial "buy" rating [3]

Core Viewpoint - The company has shown steady revenue growth in Q1 2025, with a significant increase in profits, particularly driven by its gaming business and advancements in digital technology and data elements [1][2]. Revenue and Profit Summary - In 2024, the company's revenue reached 3.097 billion yuan, reflecting a year-on-year growth of 0.61%, while the net profit attributable to shareholders was 512 million yuan, a decrease of 22.84% [2]. - For Q1 2025, the company reported a revenue of 706 million yuan, marking a year-on-year increase of 4.16%, and a net profit of 144 million yuan, which is a substantial year-on-year growth of 44.86% [2]. Gaming Business Performance - The gaming segment has shown stable growth, with the "边锋掼蛋" app becoming the first of its kind in China to surpass one million daily active users [3]. - The company continues to explore the integration of culture and technology within its gaming business [3]. Digital Technology and Data Initiatives - The company is advancing its digital technology initiatives, including the 富春云IDC business and the Zhejiang Big Data Trading Center, which has achieved full coverage in the province [3]. - The digital marketing business has seen rapid growth, with revenues reaching 775 million yuan in 2024, a year-on-year increase of 130% [3]. Future Earnings Projections - The company expects EPS for 2025, 2026, and 2027 to be 0.53, 0.59, and 0.65 yuan respectively, with a target price of 14.84 yuan based on a 28x dynamic PE for 2025 [2].

Core Insights - The article discusses how intelligent communication technology, particularly AIGC, is reshaping media ecology and providing opportunities for the dissemination of innovative theories by the Party [1][2][3] Group 1: AIGC Technology and Media Transformation - AIGC constructs an enabling mechanism through algorithm collaboration, inter-subject interaction, and scene adaptation, forming a three-dimensional translation framework of "demand-oriented - scene adaptation - value alignment" [1] - The technology innovates the all-media communication matrix and modernizes communication pathways, responding to the strategic deployment of building an all-media communication pattern [1][2] - AIGC's scene-based translation practices, such as the case of Bilibili blogger "He Tongxue," demonstrate how abstract theories can be transformed into perceptible elements through demand analysis and scene construction [2] Group 2: Government Communication and Localization - AIGC technology aids in the visualization of government concepts, addressing the gap between political discourse and everyday language [3] - Examples include the use of "AI digital humans" to interpret government work reports and the "Shenzhen Deep Xiao I" assistant achieving a nearly 90% accuracy rate in answering government inquiries [3] - These practices embody the principle of "letting data run more and reducing the need for citizens to run errands," effectively overcoming communication barriers [3] Group 3: Value Co-Creation and Emotional Resonance - AIGC technology facilitates a shift from one-way communication to a co-creation model, where audiences become meaning co-creators [4] - Initiatives like Zhejiang Media's "Communication Brain" analyze user behavior to generate tailored content, fostering a cycle of value co-creation [4] - Emotional resonance is emphasized as a key aspect of theoretical communication, with AIGC employing emotional computing models to enhance engagement and strategy [4][6] Group 4: Multi-Modal Integration and Individual Narratives - AIGC enables multi-modal integration, reconstructing cross-media symbol systems and creating immersive communication scenarios [5] - The technology allows for the breakdown of grand narratives into micro-stories, enhancing emotional engagement and value recognition [5] - Personalized narratives are generated based on user profiles, effectively matching local entrepreneurial stories in rural communication [5] Group 5: Ethical Considerations and Future Directions - While AIGC enhances theoretical communication effectiveness, it raises ethical challenges regarding data privacy and content authenticity [6] - The need for algorithm transparency and content review optimization is highlighted to ensure the technology serves mainstream value dissemination [6] - The article concludes that the integration of technological rationality and humanistic care is essential for expanding the boundaries of theoretical communication and enhancing the Party's innovative theories [6]