Core Insights - The China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum has become a significant platform for linking global quality resources and empowering consumption upgrades since its inception [2] - The fourth edition of the expo will feature the first China (Macau) International Cross-Border E-Commerce Exhibition, aimed at creating a new strategic platform for cross-border e-commerce that serves national strategies and opens new opportunities for high-level international cooperation [2][4] Group 1 - The exhibition is jointly organized by authoritative institutions and focuses on three main directions: emerging market trends, innovative model discussions, and industry chain connections [4] - It aims to leverage the advantages of the Hengqin-Macau integration, providing a new channel for Chinese brands to efficiently enter international markets and for international businesses to explore the mainland market [4] - The "Digital Silk Road" initiative is reshaping the global competitiveness of "Made in China" through flexible supply chains, digital brand expansion, and innovative consumption scenarios [4] Group 2 - The expo will feature a keynote speech from JD Group on "Intelligent Supply Chain Driving High-Quality Cross-Border Consumption Upgrade" [5] - A roundtable forum themed "Digital Silk Road Reshaping Global Consumption Landscape" will invite industry leaders to discuss core topics such as cross-border flexible supply chain upgrades and AI technology [5] - Several strategic cooperation agreements will be signed during the event, along with the inauguration of the China (Macau) Cross-Border E-Commerce platform [6]