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一座太行山庄的国际文旅实验
Zhong Guo Xin Wen Wang· 2025-05-28 10:14
Core Insights - The article discusses the transformation of the cultural tourism industry in Shanxi, focusing on the integration of traditional cultural elements with modern technology, particularly the metaverse, to create new consumption scenarios and drive economic growth [1][3]. Group 1: Cultural and Economic Transformation - Shanxi's cultural tourism is shifting from a resource-dependent model to a creativity-driven approach, exemplified by the integration of Jing Hao's painting style with metaverse technology [1]. - The founder of Aolai Mountain Villa, Wang Haige, aims to revitalize the local economy by transforming the region's natural and cultural resources into a sustainable economic model, moving beyond mere ticket sales [3][4]. - The development strategy includes creating a "cultural + ecological + digital" industry matrix to convert dormant resources into revitalization capital [3]. Group 2: Innovative Experiences and Offerings - Aolai Mountain Villa offers unique experiences such as morning exercises in nature and evening gatherings that combine local culture with modern leisure activities, creating a new lifestyle atmosphere [4]. - The accommodation options at the villa are designed to reflect Eastern aesthetics and provide immersive experiences, such as themed rooms that connect guests with nature [5]. - The cultural industry park utilizes metaverse technology to create a collaborative ecosystem for various sectors, including film, gaming, and education, breaking away from traditional single-industry models [5]. Group 3: Community and Environmental Engagement - The "Starry Forest" project invites artists to plant trees, creating a new attraction while ensuring that the maintenance benefits local villages, thus establishing an "artistic IP + ecological economy" model [7]. - Aolai Group has secured the rights to host the World Intelligent Climbing Competition in Asia, promoting new tourism and sports integration, which will further enhance the region's appeal [7]. - The initiative aims to create a virtuous cycle of cultural empowerment, increased income, and rural revitalization, showcasing the potential for resource-based regions to transform [7].