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“凉资源”撬动“热经济” “文旅+”打开夏日出游的N种出圈方式
Yang Shi Wang· 2025-08-18 01:57
Group 1 - The summer tourism season has seen many scenic spots develop new attractions and activities to attract visitors seeking cool retreats [1] - In Fujian's Shouning County, the village of Shaotuo has become a popular summer destination with unique accommodations and camping options [4] - Shaotuo village has transformed abandoned facilities into a café and camping area, introducing activities like fishing, lake tours, and music events, attracting over 150,000 visitors this year [6] Group 2 - In Jiangsu's Taicang, the harvesting season for lotus roots has begun, with 300 acres of lotus ponds yielding fresh produce [10] - The local homestays have launched a "Lotus Feast," featuring dishes made from lotus roots and seeds, alongside a vibrant night market selling various agricultural products [12] Group 3 - The "summer tourism" and "night economy" have become popular among foreign tourists, with Guiyang attracting visitors due to its average temperature of 22°C [14] - Yiwu has seen a significant increase in foreign tourists, with a growth rate of 2.6 times, and the number of tax refund stores has expanded from 7 to 37, making it a new hotspot for international visitors [16]
成都世运会丨签约6个产业项目!成都东部新区文商旅体融合“链”出产业新生态
Di Yi Cai Jing· 2025-08-08 14:10
Core Viewpoint - The 2025 World Games in Chengdu are set to promote the integration of culture, commerce, tourism, and sports, creating significant investment opportunities and showcasing the city's development potential [1][13]. Group 1: Event Overview - The 12th World Games will open in Chengdu on August 7, 2025, marking a significant cultural and commercial event [1]. - A promotional event titled "Wings Spread at the Airport Welcoming the World Games" was held, focusing on urban value and cultural tourism in Chengdu East New Area [3]. Group 2: Investment Projects - Six industrial projects were signed during the event, with a total investment of approximately 5 billion yuan, covering emerging fields such as digital sports, digital film and television, low-altitude tourism, and artificial intelligence [4]. - Specific projects include the establishment of a diving training and research base at Sancha Lake and a water sports center, enhancing the region's sports tourism offerings [6]. Group 3: Policy Support - Chengdu East New Area has introduced policies to support high-quality development in the cultural tourism and sports industries, offering up to 5 million yuan in investment subsidies for qualifying projects [10][12]. - The policies aim to streamline application processes and enhance service delivery to businesses, promoting a favorable business environment [12][17]. Group 4: Strategic Development - The integration of culture, commerce, tourism, and sports is emphasized as a key strategy for differentiating tourism projects and enhancing competitiveness [14]. - Chengdu East New Area is positioned as a vital hub for sports and cultural tourism, focusing on two main industries: sports leisure and education/business services [16]. Group 5: Future Outlook - The region plans to continue developing new tourism formats such as water sports and outdoor leisure, leveraging its natural resources [17]. - The World Games are seen as a catalyst for upgrading the entire cultural tourism industry chain, contributing to Chengdu's goal of becoming a world-class cultural tourism city and international consumption center [17].
大数据显示:广州跻身暑期热门旅游目的地“文旅+”消费链条 激发广州热力值
Guang Zhou Ri Bao· 2025-08-07 17:29
Group 1 - The summer tourism season in Guangdong and Guangzhou has seen a significant increase in popularity, driven by events, performances, and cultural activities, with the "Eight Scenic Spots of Yangcheng" selection gaining widespread attention [1][2][3] - Guangzhou received 113 million tourists in the first half of the year, a 6.3% increase year-on-year, with total cultural tourism consumption reaching 162.18 billion yuan, up 8.1% [3] - The "Yangcheng Eight Scenic Spots" initiative is expected to enhance Guangzhou's cultural tourism appeal and promote industry upgrades through the exploration of cultural IP [2][3] Group 2 - The "ticket economy" has emerged as a new driver of consumption, with events and performances linking various aspects of the tourism experience, leading to increased spending in dining, accommodation, and entertainment [4][5] - Night tourism has gained traction, with activities such as night markets and music festivals contributing to the growth of related industries, showcasing a strong synergy between night life and tourism [7][8] - Guangdong has launched six major night consumption activities from July to September, aiming to boost the night economy and enhance cultural tourism experiences [10] Group 3 - The upcoming 15th National Games is expected to further stimulate tourism and cultural consumption in Guangdong, with a focus on integrating sports with cultural and culinary experiences [11][12] - The "Yangcheng Eight Scenic Spots" initiative is driving interest in specific areas, while themes like events, performances, and night tours are becoming increasingly popular, indicating a shift in tourism models and consumer preferences [12]
“文旅+”为夏日文旅市场注入新活力 “文旅产”创新场景魅力十足“留下人”
Yang Shi Wang· 2025-07-27 04:22
Group 1 - The summer tourism market is experiencing a significant boost, with various regions leveraging their unique resources to create distinctive cultural and tourism experiences [1] - In Qingdao, the International Beer Festival is attracting large crowds, showcasing the city's unique charm through its historical cultural district [3] - In Chongqing, the integration of high-tech elements with Miao culture has led to a significant increase in nightly tourism, with daily visitor numbers reaching over 3,000, more than doubling since June [5] Group 2 - In Guizhou, the night tour experience has been enhanced with creative light displays across 270 acres of lotus ponds, creating an immersive environment for visitors [8] - In Guangxi, the "Cultural Tourism + Music" initiative has successfully attracted over 100,000 participants to music events, significantly boosting local dining and accommodation sectors [11] - Dalian is innovating in cultural tourism by introducing hands-on experiences like shrimp catching in salt fields, appealing to tourists seeking interactive activities [14] Group 3 - The trend of "residential tourism" is gaining traction, offering diverse experiences that contribute to local economies, with new models emerging in low-density cities and scenic areas [16][19] - The demographic of residential tourists is shifting, with individuals aged 20 to 40 now making up over 60% of the market, indicating a change in lifestyle preferences [21] - The potential demand for residential tourism in China is estimated at 600 million people, with the overall market size projected to approach 3 trillion yuan [29] Group 4 - Local governments and businesses are enhancing support services for residential tourism to make the experience more attractive and sustainable [23] - In Yunnan, a comprehensive plan is being implemented to develop "Residential Yunnan" projects by 2027, focusing on rural revitalization and infrastructure improvements [27] - Sichuan is also promoting wellness tourism with over 170 customized wellness residential points, catering to the growing demand for tailored experiences [27]
文旅项目持续“上新” 文旅IP接连“出圈” 南充解码 文旅深度融合“方程式”
Si Chuan Ri Bao· 2025-06-24 07:25
Group 1 - The core idea of the news is the integration of cultural tourism and local development in Nanchong, focusing on leveraging unique local resources to enhance tourism and economic growth [4][6][8] - The "Nanchong Guokui Liangfen" event attracted over 500,000 online views, showcasing the popularity of local cultural activities [2] - The upcoming Cute Island Water World project achieved over 1 million in ticket sales within 6 hours of its live broadcast, indicating strong consumer interest [3] Group 2 - Nanchong has implemented 83 provincial-level key cultural tourism projects in 2023, contributing to the growth of popular tourist destinations like the "Golden Riverside" Wetland Park and Fengyi Bay Sino-French Agricultural Science and Technology Park [6][8] - The "Golden Riverside" Wetland Park has become a favored location for water sports, enhancing local recreational options and attracting more visitors [6] - The integration of technology in tourism, such as VR and AI, is being explored to create immersive experiences, indicating a shift towards innovative tourism products [7][8] Group 3 - The New Fuxiang Village has seen a significant increase in tourism, with daily visitor numbers reaching up to 14,000 and total tourism revenue exceeding 120 million yuan, reflecting the success of the "cultural tourism + rural" model [8] - The local government is focusing on cross-industry integration, including "cultural tourism + technology," "cultural tourism + agriculture," and other sectors, to drive growth and enhance the tourism experience [8]
活动串珠 流量聚光 服务添暖 宜宾探索“文旅+”绘就文旅融合新篇章
Si Chuan Ri Bao· 2025-06-17 07:30
Core Insights - In 2024, Yibin achieved a remarkable 97.38 million tourist visits and 89.8 billion yuan in tourism revenue, showcasing the vibrant integration of culture and tourism through the "Cultural Tourism +" strategy [6] - Yibin is actively promoting cultural tourism by leveraging various activities, social media engagement, and enhanced visitor experiences, aiming to embody the motto "Everything is suitable, and everyone is a guest" [6] Group 1: Cultural Tourism + Activities - Yibin's cultural tourism strategy has evolved from leveraging holiday periods to actively planning key events, resulting in a significant increase in visitor numbers and ticket revenue during holidays [7] - During the 2025 May Day holiday, Yibin's A-level scenic spots received 1.5036 million visitors, a year-on-year increase of 10.81%, with ticket revenue reaching 15.091 million yuan, up 4.68% [7] - The city hosted 1,609 intangible cultural heritage events during the Spring Festival, attracting 3.277 million visitors, indicating a strong "festival effect" driven by key activities [8] Group 2: Cultural Tourism + Flow - Yibin is utilizing a combination of new media, mainstream media, and regional collaboration to enhance its visibility and attract a broader audience [11] - The city has generated over 1.5 billion online exposures for its cultural tourism initiatives, with significant engagement on platforms like Douyin and Xiaohongshu [12] - Yibin's collaboration with Chongqing for a culinary live-streaming event attracted over 2 million viewers, showcasing the effectiveness of cross-regional marketing [14] Group 3: Cultural Tourism + Services - Yibin has implemented a "three-free" policy, offering free local delicacies, wine tastings, and electric vehicle charging to enhance visitor experiences during holidays [15] - The city has distributed 600,000 free noodle vouchers and welcomed 880,000 visitors for free wine tastings, demonstrating the success of its service-oriented initiatives [17] - Yibin plans to invest 50 million yuan annually over the next three years to promote cultural tourism consumption, aiming to provide richer and more affordable tourism products and services [17]
山西晋中端午文旅盛宴完美收官 多元融合激发市场活力
Zhong Guo Fa Zhan Wang· 2025-06-04 15:28
Group 1 - The core viewpoint of the articles emphasizes the successful implementation of cultural and tourism strategies in Jinzhong City during the Dragon Boat Festival, showcasing significant increases in tourist numbers and revenue [1][2] - Jinzhong City has launched three major themed tourism routes and nearly a hundred special activities, contributing to a year-on-year increase of 84.83% in tourist reception and 39.85% in ticket revenue during the holiday [1] - The integration of "cultural tourism + intangible heritage" has provided visitors with new experiences, with various local activities and attractions enhancing consumer engagement [2] Group 2 - The city is actively addressing issues related to tour guide misconduct and forced consumption, ensuring a safe and orderly environment for tourists [3] - As the summer tourism peak approaches, Jinzhong City plans to enhance its cultural tourism image and launch targeted promotional campaigns to attract family travelers [3] - The local government aims to develop the cultural tourism industry into a strategic pillar and a source of public well-being, focusing on quality service and market regulation [3]
一座太行山庄的国际文旅实验
Zhong Guo Xin Wen Wang· 2025-05-28 10:14
Core Insights - The article discusses the transformation of the cultural tourism industry in Shanxi, focusing on the integration of traditional cultural elements with modern technology, particularly the metaverse, to create new consumption scenarios and drive economic growth [1][3]. Group 1: Cultural and Economic Transformation - Shanxi's cultural tourism is shifting from a resource-dependent model to a creativity-driven approach, exemplified by the integration of Jing Hao's painting style with metaverse technology [1]. - The founder of Aolai Mountain Villa, Wang Haige, aims to revitalize the local economy by transforming the region's natural and cultural resources into a sustainable economic model, moving beyond mere ticket sales [3][4]. - The development strategy includes creating a "cultural + ecological + digital" industry matrix to convert dormant resources into revitalization capital [3]. Group 2: Innovative Experiences and Offerings - Aolai Mountain Villa offers unique experiences such as morning exercises in nature and evening gatherings that combine local culture with modern leisure activities, creating a new lifestyle atmosphere [4]. - The accommodation options at the villa are designed to reflect Eastern aesthetics and provide immersive experiences, such as themed rooms that connect guests with nature [5]. - The cultural industry park utilizes metaverse technology to create a collaborative ecosystem for various sectors, including film, gaming, and education, breaking away from traditional single-industry models [5]. Group 3: Community and Environmental Engagement - The "Starry Forest" project invites artists to plant trees, creating a new attraction while ensuring that the maintenance benefits local villages, thus establishing an "artistic IP + ecological economy" model [7]. - Aolai Group has secured the rights to host the World Intelligent Climbing Competition in Asia, promoting new tourism and sports integration, which will further enhance the region's appeal [7]. - The initiative aims to create a virtuous cycle of cultural empowerment, increased income, and rural revitalization, showcasing the potential for resource-based regions to transform [7].
文化瑰宝与现代产业共舞,宁津展现“文旅+”新动能
Qi Lu Wan Bao Wang· 2025-05-21 06:45
Group 1 - The "Cultural and Tourism+" initiative in Ningjin County aims to integrate culture and industry, driving innovative development in the region [3] - The traditional family culture park showcases nearly a thousand pieces of Ming and Qing dynasty wood carvings, highlighting the cultural heritage of Ningjin [1] - The health industry company, Shandong Rosairode Health Industry Co., Ltd., is a national high-tech enterprise with over 80 R&D personnel and 52 proprietary patents, indicating strong innovation capabilities [2] Group 2 - The company produces over 1,000 types of fitness equipment, with sales revenue exceeding 210 million yuan in the first quarter of 2025, demonstrating significant market reach [2] - The Cricket Cultural Museum, recognized by Guinness as the only cricket-themed museum globally, houses over 3,000 cricket culture artifacts, showcasing Ningjin's unique cultural identity [2] - Ningjin acrobatics, a national intangible cultural heritage, has performed in 30 countries, emphasizing the region's rich cultural contributions [2]
文博游热、奔县游火……文旅新玩法迭代升级 持续激发消费新活力
Yang Shi Wang· 2025-05-19 08:20
Group 1 - The theme for the 15th China Tourism Day on May 19, 2025, is "Beautiful Mountains and Rivers, Wonderful Journey," highlighting the growing trends in cultural tourism and the integration of culture and tourism [1] - The "cultural tourism" and "rural tourism" sectors are experiencing significant growth, with new trends such as "cultural tourism+" emerging, stimulating consumer spending and potential [1] - The popularity of immersive experiences in cultural tourism is increasing, with museums and exhibitions offering night tours and interactive activities to attract visitors [6] Group 2 - Dunhuang's Mogao Caves are seeing a surge in tourism, with daily ticket sales reaching 6,000, often selling out, prompting the release of emergency tickets and the opening of additional caves for visitors [4] - In Jiangsu's Taizhou, rural tourism is evolving from merely sightseeing to lifestyle experiences, with the Ministry of Culture and Tourism releasing 152 premium rural tourism routes [5] - Activities such as handmade wheat ear crafts, photography contests, and fishing competitions are being introduced in rural areas to enhance visitor engagement and encourage overnight stays [8] Group 3 - In Anhui's Huangshan, the ancient village of Xixinan is attracting visitors with its picturesque landscapes, offering experiences like bamboo raft rides and panoramic train tours to immerse tourists in the natural beauty [10]