中新网南宁1月7日电 题：以演促游兴产业 广西南宁文旅市集撬动新年消费热潮 据悉，在2026年，南宁文旅集团将继续以"文旅+""体育+""社区+""人工智能+"为发展方向，通过持续引 进头部演唱会、打造自主赛事IP、深化社区商业运营、加速科技赋能等手段，不断丰富"跟着演唱会去 旅行"的内涵，助力南宁建设国家旅游枢纽城市和区域性国际旅游中心城市，让每一次音乐响起的时 刻，都成为激活城市消费、展示城市魅力的重要契机。(完) 来源：中国新闻网 编辑：张嘉怡 1月2日，华晨宇"火星乐章"巡回演唱会南宁站在广西体育中心震撼开唱。场内的万人大合唱激情澎湃， 场外的"跟着演唱会去旅行"主题文旅市集也是熙熙攘攘、人头攒动。 据了解，"跟着演唱会去旅行"主题文旅市集由南宁市文化广电和旅游局主办、南宁文旅集团承办，其将 南宁城市魅力与演唱会流量相结合。观众们不仅能在邕城山水、南宁地标等特色装置前拍照打卡，还能 品尝广西米粉、酸嘢等本地特色美食及东南亚风味小吃，同时可以选购壮锦、麽乜等广西非遗文创作为 旅行纪念。本次市集新增的体育游戏区及音乐展演舞台，从充满趣味的体育互动到沉浸式的Live乐队表 演，不仅丰富了歌迷的游玩体验，还将 ...

记者丨 胡慧茵 编辑丨 李艳霞 2026年元旦假期，粤港澳大湾区文旅实现"开门红"。 无论是从假期开始就一票难求的广东省博物馆，还是观众如云的汕尾等地的音乐嘉年华和跨年 晚会，再到被非遗绝技"打铁花"照亮夜空的广州岭南印象园……一场场精彩纷呈的文化盛宴， 都是大湾区旅游热潮的生动注脚。 粤港澳大湾区元旦期间迎来登山热潮。（资料图） 广东省文化和旅游厅公布的数据显示，2026年元旦假期，广东接待游客1787.5万，日均同比增 长34.8%；实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区接待游客556.1 万人次，日均同比增长15.3%。携程的旅游数据则显示， 元旦期间，广东在线旅游接待人次和 旅游消费金额这两项核心指标均位居全国省份首位 ，凸显广东文旅市场的超强吸引力。 港澳方面，元旦期间，澳门各口岸出入境旅客总人次约155.16万，其中入境旅客人次约76.62 万；2026年1月1日共录得访澳旅客约18.8万人次，为历年元旦日最高。另有数据显示，元旦假 期有超过163万人次入境香港。 其中，"霸榜"全国前十最热门旅游目的地等各大文旅榜单的广州和深圳持续为大湾区带来滚滚 客流。广州作为" ...

转自：北京日报客户端 "北京大视听·首亮微光"扶持计划、"北京大视听·青春中国梦"网络视听精品创作项目征集活动入选作 品、红果果燃计划重点项目《放羊吧老板》近日在红果短剧平台上线。该剧将都市精英奔赴草原寻找心 灵归宿的故事，与文旅元素深度融合，不仅探索了"文旅风光治愈系"这一复合题材，也印证了微短 剧"文旅+治愈"题材模式的吸引力。 "文旅+"开拓心灵旷野 《放羊吧老板》的故事始于一场充满戏剧性的婚礼闹剧。才华横溢的婚礼策划师王安可（王格格饰）， 在遭遇事业与情感的双重打击后，毅然踏上了前往草原的旅程。她本想寻找传说中的婚礼祝祷师"特木 其"，却在阴差阳错中"绑架"了守护传统的草原青年扎那（杨鹏丞饰）。剧中的男女主人公一个带着都 市的伤痕与计算，一个怀揣草原的信仰与真诚，这对"治愈系CP"的独特设定，集中体现了两种生活哲 学的激烈碰撞。在一次次因理念冲突而发生的对抗、误解与危机救援中，两人被迫直面并信任彼此，最 终在都市与草原法则的持续碰撞中完成了治愈融合。 《放羊吧老板》以"首部文旅风光大片微短剧"为定位，剧集以"微短剧+文旅"的形式将蒙古族的传统服 饰、饮食、骑射、歌舞等元素融入剧情。剧组深入内蒙古乌兰布 ...

政策赋能。强化要素保障，在土地规划层面探索"点状供地""混合用地"等模式，解决文旅新业态的用地 难题。在资金支持上，设立文旅融合创新基金，对成功开发出爆款文旅体验产品或线路的企业，给予项 目补贴、贷款贴息或以奖代补。实施税收抵扣或返还，对企业用于参观通道、体验设施、旅游厕所等改 造的投入，给予一定比例税收优惠。推行"一窗受理、并联审批"模式，为"+文旅"项目开辟绿色通道， 降低制度性交易成本。加强人才支撑，实施融合型人才培育计划，培养既懂行业特性又懂文旅运营的复 合型人才。 当前，文旅项目呈现与科技、教育、农业、健康、体育等产业相互渗透、协同发展的态势。跨界融合丰 富了旅游产品供给，更形成了产业联动效应，带动区域经济多元化发展，形成"你中有我、我中有你"的 共生生态。 （文章来源：经济日报） 打通融合梗阻。成立相关产业融合发展联盟，由文旅部门牵头，联合各部门及各行业龙头企业，建立常 态化议事协调与资源对接平台，打破行业和部门壁垒。系统梳理并定期发布重点区域、重点项目在业态 引入、活动举办、产品开发等方面的具体需求，为社会资本和创意机构提供清晰的"合作说明书"。激发 民营资本与社会力量的创造力，积极推广"政府+ ...

Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair showcased over 1000 enterprises, promoting resource collaboration and high-quality development in the cultural and tourism sectors, with 37 Interactive Entertainment being a notable participant [1][10]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair was held in Pazhou, organized by the Guangzhou Municipal Government, highlighting cultural and tourism innovations from the Guangdong-Hong Kong-Macao Greater Bay Area and nationwide [1]. - 37 Interactive Entertainment was invited to showcase its "Cultural + Technology" integration and was recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" [1][10]. Group 2: Strategic Partnerships - 37 Interactive Entertainment signed a strategic cooperation agreement with Guangzhou Cultural Group to enhance cultural IP co-creation and resource integration, aiming to drive industry development [3]. Group 3: Innovations and Achievements - The company presented its "Cultural + Tourism" and new productivity innovations, emphasizing a dual showcase of "Cultural Empowerment + Technological Breakthrough" [5]. - Key innovations included a special version of the game "Call Me the Boss" for the National Games, an AI-powered city service platform, and a game based on the "Understanding Guangzhou" cultural IP, promoting public engagement and cultural transformation [5][6]. Group 4: AI and Risk Management - The company introduced its AI model "Xiao Qi" and the "Ling Cha Cha" intelligent risk prevention system, which enhances copyright protection and brand content insights through advanced data analysis [6][8]. - "Ling Cha Cha" focuses on proactive copyright management, improving efficiency in identifying infringement and supporting reputation management for enterprises [8]. Group 5: Recognition and Future Outlook - 37 Interactive Entertainment has been recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" for five consecutive years, reflecting its commitment to quality and innovation in the cultural and technological sectors [10][12]. - The company aims to continue its role as a "city partner," deepening the integration of technology and culture, and contributing to the high-quality development of cultural tourism in the Greater Bay Area [12].

（来源：中国吉林网） 转自：中国吉林网 冬日的吉林银装素裹，纷至沓来的滑雪爱好者和游客，让冰雪吉林"冷资源"打造出"热场景"。 一组陨石带动科学热 "'吉林一号陨石'重1770公斤，是目前世界上发现的最重单体石陨石，它对中国科学家探索宇宙奥秘起 到很大的推动作用。"吉林市博物馆（吉林市陨石博物馆）讲解员的讲述声，几近被周围的赞叹声淹 没。 展厅内，参加由吉林省文化和旅游厅主办的"Hello冰雪Go吉林"国际媒体采风活动的20位媒体记者和网 络达人，拿起手机、相机围着"宇宙使者、天外来客、镇馆之宝"拍个不停。 "以前见的陨石都很小，体积如此庞大的陨石还是第一次见到，很震撼，很难想象目击它从天而降的村 民当时心里会是怎样的感觉。"美国自媒体博主于中美说。 近年来，游客旅游需求悄然变化，从过去的"欣赏风景"到"品读文化""握手科技""拥抱知识"，"文旅 +"正发展出越来越多的载体。今年国庆假期，吉林市陨石博物馆日均接待游客量同比增长超60%，"近 距离感受46亿年宇宙印记"成为吉林市假期旅游新增长点。 一条雪道滑出产业热 吉林市有"雾凇之都，滑雪天堂"之美誉。新雪季开启未久，距吉林市区约15公里的中旅松花湖度假区， ...

Core Insights - The cultural tourism industry parks have evolved from being mere cultural landmarks to becoming vital platforms for regional economic growth and industry integration, driven by policy incentives and innovative practices [3][16] - Various regions are actively expanding the "cultural tourism +" ecosystem, integrating cultural resources with technology, drama, sports, and other elements to create immersive experiences and stimulate consumption [3][16] Policy Support and Innovations - Beijing's Dongcheng District has implemented measures to enhance the quality of cultural industry parks, providing up to 5 million yuan in funding for projects focused on optimizing industrial space and upgrading business models [6][19] - The Haidian District in Beijing has introduced several initiatives to support AI and cultural integration, offering up to 40 million yuan in rewards for projects in gaming, short films, and other cultural sectors [6][19] - Shenzhen's Longgang District has launched specific support policies for AI cultural entrepreneurship, with funding up to 3 million yuan for recognized cultural industry parks and 10 million yuan for original films [8][21] Regional Developments - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference highlighted nine recommended cultural parks, showcasing successful integration of culture, technology, and finance [8][21] - Suzhou's Yuanhetang Cultural Industry Park has signed several key projects in digital culture, including a partnership with the Commercial Press for digital publishing and an immersive experience center based on the "Three-Body" series [8][22] - The Quyang Sculpture Cultural Industry Park has been recognized as a national-level cultural industry demonstration park, focusing on the promotion of traditional crafts and cultural heritage [10][23] Collaborative Efforts - The Huangnan Prefecture in Qinghai is enhancing cooperation with Tianjin's cultural parks to share resources and expertise, aiming to build a sustainable cultural ecosystem [10][24] - Chengdu's Shaocheng International Cultural Creative Valley has established a collaborative platform for education and industry integration, focusing on talent development in the cultural sector [10][24] - The Purple Mountain (Baohe) Cultural Creative Industry Park in Anhui is promoting esports integration with cultural tourism, aiming to boost the local esports industry [10][25]

Core Insights - The tourism market in various regions is evolving towards a "full-time cultural tourism" model, enhancing visitor experiences through continuous engagement from day to night [1][4][6] Group 1: Trends in Tourism Experience - Tourists are increasingly spending longer periods in the same city, enjoying a seamless blend of cultural and recreational activities throughout the day and night [1] - In Hunan, the tourism market has shifted from traditional sightseeing to immersive experiences that extend into the late hours, reflecting a new trend in travel behavior [2] - Gansu has introduced diverse cultural tourism products, including night tours combined with local customs and agricultural experiences, enhancing visitor engagement [3] Group 2: Innovative Offerings and Technology Integration - The integration of technology in cultural tourism, such as XR experiences at historical sites, is creating interactive and immersive environments for visitors [4] - Gansu's night tourism initiatives, including light shows and themed performances, are leveraging modern technology to enhance the visitor experience [5] Group 3: Economic Impact and Consumer Engagement - The rise of the "full-time cultural tourism" model is driving a comprehensive upgrade in consumer spending across various sectors, including dining, accommodation, and entertainment [6] - Gansu's tourism bureau has implemented targeted policies to attract visitors, such as discounts for travelers with specific tickets, which have proven effective in boosting attendance [6] - In Shaanxi, numerous themed cultural activities and substantial financial incentives have been introduced to stimulate tourism during peak holiday periods [7]

Group 1: Autumn Scenery in Nanjing - The stone elephant road of Ming Xiaoling in Nanjing is entering its best viewing period as autumn colors peak [4] - The road features a variety of trees, with the west side dominated by yellowing beech trees transitioning to red, while the east side showcases colorful leaves from sweetgum, ginkgo, and maple trees [4] Group 2: Dan Gui Blossoms in Fujian - In Pucheng County, Fujian, the blooming of 80,000 acres of Osmanthus flowers marks the peak of the season, attracting numerous visitors [5] - The ancient "Nine Dragons Osmanthus" tree has become a popular attraction, showcasing vibrant orange-red flowers that fill the air with a sweet fragrance [5][7] - Pucheng has a long history of cultivating Osmanthus, with over 200 million trees and an annual production of more than 50,000 kilograms of fresh flowers, forming a complete industry chain [10] Group 3: Maple Viewing in Shandong - In Laixi, Shandong, over a thousand acres of maple trees are at their best viewing period, enhancing the local cultural tourism development [11] - The area has transformed from barren land to a thriving maple forest through the introduction of quality red maple varieties over the past decade [14] - Local initiatives include creating scenic pathways and hosting unique events like "Maple Feast" and "Intangible Cultural Heritage Exhibition" to enhance visitor experiences [14][17]

Core Insights - Sichuan aims to achieve a tourism expenditure of 2 trillion yuan by 2027, transitioning from a resource-rich province to an industry powerhouse in cultural tourism [1] - The "Jinxiutianfu·Anyi Sichuan" brand is a strategic initiative to enhance the province's cultural tourism image and competitiveness [2][3] Group 1: Brand Development - The "Jinxiutianfu·Anyi Sichuan" brand encapsulates the unique natural beauty and cultural richness of Sichuan, reflecting a lifestyle that resonates with contemporary travelers [2][3] - The brand aims to meet the evolving demands of tourists who seek personalized, high-quality, and diverse cultural experiences [3] Group 2: Systematic Approach - Building a cultural tourism brand requires both external appeal and internal substance, with efforts to create world-class tourism landmarks and enhance international influence [5] - Sichuan is developing premium tourism routes that integrate cultural and natural resources, exemplified by the "Tracing Li Bai's Hometown·Exploring Panda Habitat" route [7] Group 3: New Tourism Models - Sichuan is shifting from traditional sightseeing to a comprehensive tourism experience, promoting "all-region and all-industry" tourism development [8] - The province is constructing a multi-dimensional tourism network that connects attractions, cities, and rural areas, catering to diverse visitor needs [8][9] Group 4: Innovative Integration - The "Cultural Tourism +" approach fosters synergies between tourism and other sectors, enhancing visitor engagement and extending the consumption chain [10] - Examples include music integration in Chengdu and culinary experiences in Leshan, transforming tourists from mere observers to active participants [10]