河南两会观察："中式迪士尼"等现象级IP火爆 文旅强省路径明晰 中新网郑州1月27日电 (阚力 王佳宁)"只有河南、万岁山、洛邑古城等现象级文旅项目持续火爆。"今年 河南省政府工作报告明确提出，加大"引客入豫"力度，让中原大地成为令人向往的"诗与远方"。在郑州 持续举行的2026年河南省两会，如何打造文旅强省成为热议话题。 这些都离不开文旅业态的多元化：大河村遗址博物馆周边场景化复原聚落形态，游客可边品咖啡美食边 体验先民生活；亳都·新象通过光影技术与商代都城遗址融为一体，游客漫步街巷、品尝美食，感受商 代先民悠闲生活；殷墟博物馆的"甲骨文面条"让香港游客赞不绝口。 在丰富业态，增强体验方面，河南省政协委员、郸城新视界文化影视有限公司董事长佟桂枝颇有心得。 她通过"文旅+电影"探索，延伸出"电影+餐饮""电影+研学"等多元沉浸式体验消费业态，使郸城电影博 物馆成为热门打卡地。 河南省政府工作报告也提出，要提速文旅产业融合，推进"文旅+百业""百业+文旅"融合发展，打造一批 景区、街区、工业遗产等沉浸式体验新空间。 "文旅+"再造一个"支柱产业" 从《唐宫夜宴》《龙门金刚》到《王婆说媒》、洛阳汉服热，再到如今景 ...

Core Insights - The 2025 Qinghai consumption market is experiencing robust growth driven by various innovative measures and diverse business formats, contributing to high-quality development in the region [14][15][20]. Consumption Upgrade - Qinghai has implemented a "trade-in" policy across three major sectors, providing subsidies that have led to a total investment of 1.69 billion yuan, benefiting over 1.52 million people and stimulating consumption by 19.7 billion yuan [15]. - The province has seen significant participation in the trade-in activities, resulting in the purchase of 92,000 new vehicles, 496,000 home appliances, and 615,000 digital products [15]. Cultural and Tourism Integration - The "Cultural Tourism +" model has been effective in enhancing consumer engagement, with events like the "Xihai 2261 Cultural Fair" attracting over 500,000 visitors and generating a transaction volume of 1.79 million yuan [16][17]. - The integration of cultural and tourism activities has led to a 2.3% increase in revenue for the accommodation and dining sectors during the peak tourism season [17]. E-commerce Growth - E-commerce in Qinghai has shown remarkable growth, with a 103.8% year-on-year increase in retail sales through public networks, marking four consecutive months of over 100% growth [18]. - The number of online retail enterprises has increased from 1,088 to 2,031, indicating a significant expansion in the e-commerce sector [19]. Real Estate Development - The 2025 Autumn Housing Expo in Xining featured 24 real estate brands and over 5,000 quality housing units, marking a significant event in the local real estate market [20]. - The expo aims to transition from "housing for all" to "quality housing," showcasing a variety of housing options and services [21]. Brand Economy and Commercial Vitality - The introduction of high-end brands like Sony and Tesla in Qinghai is part of a broader strategy to stimulate consumption and enhance commercial vitality [22][23]. - The provincial government has implemented measures to support the establishment of brand stores, which has led to a significant increase in local commercial activity [23]. Restaurant Industry Transformation - The restaurant sector in Qinghai has reported a 12% increase in revenue, with a focus on innovation and quality in dining experiences [24]. - The introduction of the "Qinghai Family Banquet" brand aims to enhance the attractiveness of local dining options and integrate with various sectors [24].

Core Insights - The article highlights the transformation of camels from traditional cargo carriers to tourist attractions in Dunhuang, Gansu, showcasing the significance of camel rides in the local economy and culture [2][3]. Group 1: Camel Operations and Management - The camel team managed by Wang Duilong has expanded to 32 camels, with each camel receiving personalized care and attention [1]. - The introduction of a "digital number chain" system has improved the efficiency of camel rides, reducing wait times for tourists during peak seasons [3]. Group 2: Tourism Statistics and Economic Impact - From October 1 to 8, Gansu province received 29.73 million tourists, generating a tourism revenue of 18.34 billion yuan, with Dunhuang's Mingsha Mountain attracting 233,400 visitors [4]. - The camel riding experience has a participation rate of 32%, becoming a signature attraction of the Mingsha Mountain scenic area [4]. - The diversification of tourism offerings, including camel-themed cultural products and educational programs, has created new business opportunities and provided significant economic benefits to surrounding villages, leading to job creation for thousands [4].

Core Insights - The article highlights the successful integration of cultural and tourism activities in Nanning, Guangxi, through the "performance-driven tourism" model, showcasing the potential of the "cultural tourism +" approach to stimulate local consumption and enhance city vibrancy [1][5]. Group 1: Event Highlights - The "Mars Melody" concert by Hua Chenyu on January 2, 2026, attracted a large audience, with a vibrant atmosphere both inside the venue and at the accompanying "travel with the concert" themed cultural tourism market [2]. - The themed market, organized by the Nanning Cultural, Radio, Television and Tourism Bureau and operated by Nanning Cultural Tourism Group, combined the city's charm with concert traffic, offering local delicacies and cultural souvenirs [2][4]. Group 2: Economic Impact - The "Weiyonghui" fan community was upgraded to "Yongyouhui," indicating a shift towards a more systematic and digital fan engagement model, which has already generated over 22.4 million RMB in sales by integrating various tourism-related resources [4]. - The event and market activities are part of a broader strategy to enhance the local economy by leveraging concerts and cultural events to drive tourism and consumption [5]. Group 3: Technological Integration - The "Smart Travel Nanning" AI project was introduced at the cultural tourism market, aiming to create an intelligent service ecosystem that covers the entire travel journey, enhancing the visitor experience through technology [4]. - The project focuses on integrating tourism resources and commercial ecosystems through a comprehensive data platform, showcasing the city's commitment to technological advancement in the tourism sector [4]. Group 4: Future Development Plans - Nanning Cultural Tourism Group plans to continue developing the "cultural tourism + sports + community + artificial intelligence" model, aiming to establish Nanning as a national tourism hub and regional international tourism center [5]. - The strategy includes attracting major concerts, creating proprietary event IPs, and enhancing community commercial operations to further enrich the "travel with the concert" concept [5].

Core Viewpoint - The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) experienced a significant tourism boom during the New Year holiday in 2026, showcasing its strong cultural and tourism appeal through various events and activities [1][3][5]. Tourism Data Summary - During the New Year holiday, Guangdong received 17.875 million tourists, with a daily average increase of 34.8% year-on-year, generating a tourism revenue of 9.98 billion yuan, reflecting a daily average growth of 39.8% [3]. - Major cities in the GBA, including Guangzhou and Shenzhen, attracted substantial tourist numbers, with Guangzhou hosting over 6.3 million visitors and Shenzhen receiving 3.1164 million, marking year-on-year increases of 32.3% and 36% in tourism revenue, respectively [6][7]. Cultural and Event Highlights - The GBA's tourism success is attributed to its diverse cultural offerings and vibrant events, such as concerts and sports activities, which have become popular among tourists [10][11]. - The "ticket economy" has emerged as a new driver for consumption, with cities like Guangzhou and Shenzhen implementing policies that link event tickets to discounts at attractions and hotels, encouraging longer stays and increased spending [12]. Transportation and Connectivity - The GBA's transportation network, including key infrastructure like the Hong Kong-Zhuhai-Macao Bridge and the Shenzhen-Zhongshan Channel, has facilitated cross-city travel, contributing to the region's tourism growth [16][19]. - The region saw a significant increase in highway traffic, with approximately 25.8662 million vehicle trips recorded during the holiday, a year-on-year increase of 10.86% [15]. Market Trends and Future Outlook - The GBA's tourism market is evolving, with a shift towards more personalized and experiential travel, driven by rising consumer expectations and the demand for unique travel experiences [8]. - Experts suggest that the integration of sports and cultural tourism can create a sustainable tourism ecosystem, leveraging events to attract long-term visitors and enhance the region's appeal as a world-class tourist destination [13][19].

转自：北京日报客户端 "北京大视听·首亮微光"扶持计划、"北京大视听·青春中国梦"网络视听精品创作项目征集活动入选作 品、红果果燃计划重点项目《放羊吧老板》近日在红果短剧平台上线。该剧将都市精英奔赴草原寻找心 灵归宿的故事，与文旅元素深度融合，不仅探索了"文旅风光治愈系"这一复合题材，也印证了微短 剧"文旅+治愈"题材模式的吸引力。 "文旅+"开拓心灵旷野 《放羊吧老板》的故事始于一场充满戏剧性的婚礼闹剧。才华横溢的婚礼策划师王安可（王格格饰）， 在遭遇事业与情感的双重打击后，毅然踏上了前往草原的旅程。她本想寻找传说中的婚礼祝祷师"特木 其"，却在阴差阳错中"绑架"了守护传统的草原青年扎那（杨鹏丞饰）。剧中的男女主人公一个带着都 市的伤痕与计算，一个怀揣草原的信仰与真诚，这对"治愈系CP"的独特设定，集中体现了两种生活哲 学的激烈碰撞。在一次次因理念冲突而发生的对抗、误解与危机救援中，两人被迫直面并信任彼此，最 终在都市与草原法则的持续碰撞中完成了治愈融合。 《放羊吧老板》以"首部文旅风光大片微短剧"为定位，剧集以"微短剧+文旅"的形式将蒙古族的传统服 饰、饮食、骑射、歌舞等元素融入剧情。剧组深入内蒙古乌兰布 ...

Core Viewpoint - The integration of cultural tourism with various industries is accelerating, emphasizing the need for deep collaboration to enhance the quality of tourism development [1][3]. Group 1: Industry Integration - The trend of "cultural tourism + various industries" is forming, breaking down industry barriers and promoting deep integration as a necessary choice for high-quality tourism development [1]. - There are challenges in the integration process, including a lack of proactive awareness from related industries and issues of product homogeneity and superficial experiences [1]. - Establishing an industry integration development alliance led by cultural tourism departments can facilitate resource coordination and break down barriers between industries [1]. Group 2: Differentiated IP Development - A cultural gene decoding project aims to systematically identify and extract local cultural elements, creating unique cultural symbols that can be transformed into strong intellectual property (IP) [2]. - The application of modern technology, such as AI and blockchain, is being utilized to enhance cultural tourism experiences and manage cultural resources effectively [2]. Group 3: Policy Empowerment - Policies are being implemented to address land use challenges for new cultural tourism formats, including innovative land supply models [2]. - Financial support mechanisms, such as innovation funds and tax incentives, are being established to encourage the development of successful cultural tourism products [2]. - A talent cultivation plan is being promoted to develop professionals who understand both industry characteristics and cultural tourism operations [2]. Group 4: Cross-Industry Collaboration - Current cultural tourism projects are increasingly interwoven with technology, education, agriculture, health, and sports, leading to a collaborative development trend [3]. - This cross-industry integration enriches tourism product offerings and creates a symbiotic ecosystem that drives regional economic diversification [3].

Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair showcased over 1000 enterprises, promoting resource collaboration and high-quality development in the cultural and tourism sectors, with 37 Interactive Entertainment being a notable participant [1][10]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair was held in Pazhou, organized by the Guangzhou Municipal Government, highlighting cultural and tourism innovations from the Guangdong-Hong Kong-Macao Greater Bay Area and nationwide [1]. - 37 Interactive Entertainment was invited to showcase its "Cultural + Technology" integration and was recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" [1][10]. Group 2: Strategic Partnerships - 37 Interactive Entertainment signed a strategic cooperation agreement with Guangzhou Cultural Group to enhance cultural IP co-creation and resource integration, aiming to drive industry development [3]. Group 3: Innovations and Achievements - The company presented its "Cultural + Tourism" and new productivity innovations, emphasizing a dual showcase of "Cultural Empowerment + Technological Breakthrough" [5]. - Key innovations included a special version of the game "Call Me the Boss" for the National Games, an AI-powered city service platform, and a game based on the "Understanding Guangzhou" cultural IP, promoting public engagement and cultural transformation [5][6]. Group 4: AI and Risk Management - The company introduced its AI model "Xiao Qi" and the "Ling Cha Cha" intelligent risk prevention system, which enhances copyright protection and brand content insights through advanced data analysis [6][8]. - "Ling Cha Cha" focuses on proactive copyright management, improving efficiency in identifying infringement and supporting reputation management for enterprises [8]. Group 5: Recognition and Future Outlook - 37 Interactive Entertainment has been recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" for five consecutive years, reflecting its commitment to quality and innovation in the cultural and technological sectors [10][12]. - The company aims to continue its role as a "city partner," deepening the integration of technology and culture, and contributing to the high-quality development of cultural tourism in the Greater Bay Area [12].

（来源：中国吉林网） 转自：中国吉林网 冬日的吉林银装素裹，纷至沓来的滑雪爱好者和游客，让冰雪吉林"冷资源"打造出"热场景"。 一组陨石带动科学热 "'吉林一号陨石'重1770公斤，是目前世界上发现的最重单体石陨石，它对中国科学家探索宇宙奥秘起 到很大的推动作用。"吉林市博物馆（吉林市陨石博物馆）讲解员的讲述声，几近被周围的赞叹声淹 没。 展厅内，参加由吉林省文化和旅游厅主办的"Hello冰雪Go吉林"国际媒体采风活动的20位媒体记者和网 络达人，拿起手机、相机围着"宇宙使者、天外来客、镇馆之宝"拍个不停。 "以前见的陨石都很小，体积如此庞大的陨石还是第一次见到，很震撼，很难想象目击它从天而降的村 民当时心里会是怎样的感觉。"美国自媒体博主于中美说。 近年来，游客旅游需求悄然变化，从过去的"欣赏风景"到"品读文化""握手科技""拥抱知识"，"文旅 +"正发展出越来越多的载体。今年国庆假期，吉林市陨石博物馆日均接待游客量同比增长超60%，"近 距离感受46亿年宇宙印记"成为吉林市假期旅游新增长点。 一条雪道滑出产业热 吉林市有"雾凇之都，滑雪天堂"之美誉。新雪季开启未久，距吉林市区约15公里的中旅松花湖度假区， ...

Core Insights - The cultural tourism industry parks have evolved from being mere cultural landmarks to becoming vital platforms for regional economic growth and industry integration, driven by policy incentives and innovative practices [3][16] - Various regions are actively expanding the "cultural tourism +" ecosystem, integrating cultural resources with technology, drama, sports, and other elements to create immersive experiences and stimulate consumption [3][16] Policy Support and Innovations - Beijing's Dongcheng District has implemented measures to enhance the quality of cultural industry parks, providing up to 5 million yuan in funding for projects focused on optimizing industrial space and upgrading business models [6][19] - The Haidian District in Beijing has introduced several initiatives to support AI and cultural integration, offering up to 40 million yuan in rewards for projects in gaming, short films, and other cultural sectors [6][19] - Shenzhen's Longgang District has launched specific support policies for AI cultural entrepreneurship, with funding up to 3 million yuan for recognized cultural industry parks and 10 million yuan for original films [8][21] Regional Developments - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference highlighted nine recommended cultural parks, showcasing successful integration of culture, technology, and finance [8][21] - Suzhou's Yuanhetang Cultural Industry Park has signed several key projects in digital culture, including a partnership with the Commercial Press for digital publishing and an immersive experience center based on the "Three-Body" series [8][22] - The Quyang Sculpture Cultural Industry Park has been recognized as a national-level cultural industry demonstration park, focusing on the promotion of traditional crafts and cultural heritage [10][23] Collaborative Efforts - The Huangnan Prefecture in Qinghai is enhancing cooperation with Tianjin's cultural parks to share resources and expertise, aiming to build a sustainable cultural ecosystem [10][24] - Chengdu's Shaocheng International Cultural Creative Valley has established a collaborative platform for education and industry integration, focusing on talent development in the cultural sector [10][24] - The Purple Mountain (Baohe) Cultural Creative Industry Park in Anhui is promoting esports integration with cultural tourism, aiming to boost the local esports industry [10][25]