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广西生态大健康品牌从“有”向“优”不断升级
Guang Xi Ri Bao· 2025-10-15 02:06
Core Viewpoint - Guangxi is gradually building a health brand matrix and exploring a unique "Two Mountains" transformation model 2.0, aiming to establish ten major ecological health brands by 2027, enhancing its reputation as a livable and travel-friendly destination [1] Group 1: Strategic Development - Guangxi is positioning the health industry as a strategic pillar, supported by policies like the "Ecological Civilization Construction Promotion Regulations" and the "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" [1] - The region aims to upgrade its health brands from "existing" to "superior" through a clear brand construction system with defined goals and responsibilities [1] Group 2: Traditional Brand Strengthening - By 2024, Guangxi will have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 160 billion yuan and total value surpassing 500 billion yuan [2] - The establishment of 38 national and 53 regional forest health bases is expected to generate over 230 billion yuan in combined income from forest health and eco-tourism by 2024 [2] - The region is leveraging its ethnic medicine advantages, with 82 traditional Chinese medicine demonstration bases and 40 health tourism demonstration bases [2] Group 3: Brand Value Enhancement - Guangxi has hosted ecological health brand construction activities for two consecutive years and organized six promotional events in various provinces since 2024 [3] - The region is actively promoting its ecological advantages, with notable sites like the Lijiang River and Naka River recognized as beautiful rivers, and the air quality maintaining a 93.9% good rate from January to September 2025 [3] - The completion rate for rectifying heavy pollution issues stands at 86.6%, with a high proportion of good water quality in national monitoring sections [3]