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Reddit将人工智能搜索视为下一个重大机遇
Xin Lang Cai Jing· 2026-02-06 14:53
Core Insights - Reddit's AI-driven search engine is expected to become a significant opportunity for the company, impacting both product development and revenue growth [2][6] - The company believes generative AI search performs better for most query scenarios, particularly for questions without standard answers [2][6] - Reddit's CEO highlighted a 30% increase in weekly active users for the search feature, rising from 60 million to 80 million, and a growth in weekly active users for Reddit Answers from 1 million to 15 million [2][6] Product Development - Reddit is upgrading its AI Q&A interface to make responses more media-rich, with pilot programs already in progress [3][7] - The company plans to reposition itself as a destination for answers rather than just a social platform, aiming for personalized content through AI and machine learning by Q3 2026 [3][7] - Significant progress has been made in unifying core search and AI functionalities, with the addition of five new languages for Reddit Answers and trials for dynamic smart assistants [3][7] Revenue Growth - Reddit's content licensing business, which allows other companies to use its data for AI model training, is growing and is included in the "other revenue" category [4][8] - In Q4 2025, this segment saw an 8% year-over-year increase, reaching $36 million, while the total for the year grew by 22% to $140 million [4][8]