Core Insights - The launch of "Xianyu Night Market" on June 6 aims to enhance user engagement by providing a new interactive platform for social and entertainment experiences [1][3][4] - The peak activity period for Xianyu users is between 8 PM and 12 AM, indicating a growing demand for evening leisure activities [3][4] - The platform will feature various interactive content, including skill consultations, emotional support, and community engagement, catering to diverse user interests [3][4][6] User Engagement and Experience - Xianyu Night Market will allow users to interact with experts in various fields, such as pet care, parenting, and legal advice, enhancing the platform's utility [3][4] - Unique content and differentiated gameplay will provide a richer user experience, including real-time interactions with hosts and thematic scenarios [4] - The platform aims to create a community atmosphere where users can share stories and seek emotional connections, thus fostering a sense of belonging [4][6] Celebrity Involvement and Media Integration - Notable personalities will participate in Xianyu Night Market, sharing personal stories and experiences, which may attract more users to the platform [6] - The introduction of a self-produced variety show titled "Magical Friends" will further engage users by showcasing celebrities' lives and their connections to Xianyu [6]