Core Viewpoint - The article discusses the innovative approach of Vala, a multifunctional electric vehicle designed to serve as a versatile living and working space, aiming to redefine the concept of mobility and lifestyle [2][5][24]. Group 1: Product Features and Design - Vala Pro is a multi-purpose electric vehicle (MPV) measuring 5 meters in length and less than 2 meters in width, featuring a unique design that allows for various configurations, including a bed and a workspace [2][4]. - The vehicle includes advanced features such as a heating system, multiple charging ports, and a customizable interior, allowing owners to personalize their space like building with Lego [4][22]. - Vala aims to create a new category of vehicle that transcends traditional uses, functioning as a home, office, or camping space, thus filling a market gap [5][24]. Group 2: Company Background and Transition - The founder, Sun Haitao, previously established 51 Credit Card and has a history of entrepreneurship, including ventures in outdoor camping and SaaS services [4][12][14]. - Following regulatory changes affecting 51 Credit Card, the company pivoted towards the camping sector, leading to the creation of the Vala brand as a new core business [15][32]. - The transition to vehicle manufacturing is supported by a growing interest in outdoor lifestyles and the rapid development of the electric vehicle market in China [18][32]. Group 3: Market Strategy and Sales - Vala employs a light-asset model, collaborating with automotive manufacturers for production while focusing on design and market positioning [19][21]. - The sales strategy relies on a co-creator model, where customers can engage directly through a mini-program, with sales driven by user recommendations rather than traditional dealership networks [27][30]. - Initial sales figures indicate a slow market entry, with 99 vehicles sold in the first quarter and a 27.3% increase in the second quarter, reflecting the challenges of educating consumers about this new vehicle category [27][29]. Group 4: Future Plans and Vision - Sun Haitao envisions Vala as a transformative product that could redefine living spaces, with plans to expand the vehicle's price range to attract a broader customer base [29][32]. - The company is considering a rebranding to Vala Inc. to align its identity with its new focus on vehicle manufacturing, indicating a significant strategic shift [33][35]. - The long-term goal is to leverage the Vala vehicle to create a sustainable business model that could surpass the revenues of previous ventures, with projections suggesting substantial financial potential [32][33].