Core Viewpoint - The integration of financial support into the cultural and tourism industry in Ya'an is driving significant growth and development, particularly in the context of the "panda fever" phenomenon [1][2]. Financial Support and Growth - As of May 2025, the loan balance for Ya'an's tourism industry has increased by 26.5% year-on-year, surpassing the average growth rate of other loans by 16 percentage points [1]. - The People's Bank of China Ya'an Branch has implemented targeted financial support, providing 268 million yuan in loans to 331 cultural and tourism enterprises at an average interest rate of 3.6% [2]. - Key projects like the 1869 China Giant Panda Ecological World and Wanggangping Scenic Area have received a total credit of 1.021 billion yuan, with a remaining loan balance of 966 million yuan as of May 2025 [2][3]. Innovative Financing Solutions - Customized financial service plans have been developed for the Bifengxia Scenic Area, with an overall credit of 80 million yuan to enhance its capacity [3]. - A financing scheme for the 1869 China Giant Panda Ecological World project has provided 360 million yuan in loans, supporting the integration of night tourism with other sectors [3]. Biodiversity and Ecotourism - The Ya'an Branch of the People's Bank of China has introduced the province's first biodiversity protection financial scheme, with a loan balance of 1.245 billion yuan dedicated to biodiversity protection as of May 2025 [3]. Rural Tourism Development - The loan balances for tea and pepper industries have increased by 34.8% and 80.8% respectively, driven by the promotion of rural tourism as a key component of rural revitalization [4]. - Innovative loan products such as rural collective income distribution rights pledge loans have been introduced, with a 2 million yuan loan issued at a 4.35% interest rate [4]. - The rural tourism sector, including homestays and agritourism, has seen a 77.9% year-on-year increase in related loans as of May 2025 [4]. Financial Services Expansion - The establishment of "cultural tourism specialty branches" aims to provide tailored financial services to the tourism industry, enhancing consumer experiences across various sectors [5]. - A comprehensive service system for foreign tourists has been developed, facilitating currency exchange and increasing foreign currency transactions by 21.7% from January to May [5][6].