Core Insights - Bilibili reported a total net revenue of RMB 7.69 billion for Q3 2025, representing a year-on-year growth of 5% [1][3] - Advertising revenue reached RMB 2.57 billion, showing a significant increase of 23% year-on-year [1] - Gross profit was RMB 2.82 billion, with a gross margin of 36.7%, reflecting an 11% year-on-year growth [1] Financial Performance - The net profit for the quarter was RMB 469 million, a turnaround from a net loss of RMB 79.8 million in the same period last year [3] - Adjusted net profit stood at RMB 786 million, marking a substantial year-on-year increase of 233% [3] - The adjusted net profit margin improved to 10.2%, up from 3.2% in Q3 2024 [3] User Metrics - Daily Active Users (DAU) grew by 9% year-on-year to 117 million [3] - Monthly Active Users (MAU) increased by 8% to 376 million [3] - Monthly paying users rose by 17% to 35 million [3] - Average daily usage time per user reached 112 minutes, an increase of 6 minutes year-on-year [3] Market Reaction - Following the announcement, Bilibili's stock price saw a pre-market increase of over 7%, currently up by 4.19% [3]