Core Insights - JD.com has upgraded its "Chunxiao Plan" and introduced the "New Merchant Three-Step Method" to enhance merchant growth on its platform [1] - The number of small and medium-sized merchants in the Jilin industrial belt has seen significant growth, with a year-on-year increase of 298% [1] - JD.com aims to support local agricultural and ecological resources in Jilin through various initiatives and partnerships [2] Group 1 - JD.com announced the launch of the "New Merchant Three-Step Method" to facilitate faster growth for new merchants on its platform [1] - The company will lower the entry barriers for new merchants and provide additional tools and technical support, along with localized operational teams in Jilin [1] - In the past year, the number of new merchants entering JD.com from Jilin has increased by 266%, highlighting the importance of Changchun merchants in this growth [1] Group 2 - Jilin province is focusing on the development of health and food industries through technological innovation and policy support [2] - JD.com will collaborate with Jilin's forestry and grassland bureau to establish the "China Specialty · Jilin Forestry Specialty Pavilion" for online marketing [2] - The company has introduced various incentives for local specialty industries, including waiving platform fees and providing advertising subsidies for new merchants [2][3] Group 3 - The "New Merchant Three-Step Method" includes a quick store setup process, zero-cost trial operation, and significant advertising subsidies [3] - JD.com plans to invest at least 1 billion yuan in advertising subsidies for merchants this year to help them achieve rapid sales [3] - The company will also create exclusive marketing activities for new merchants to enhance their visibility and competitiveness on the platform [3]