Group 1 - The core event was the launch of the "2025 JD Merchant Growth White Paper" and the upgraded "Spring Dawn Plan" in Nanning, Guangxi, aimed at supporting new merchants' growth [1][3] - JD reported a significant increase in the number of small and medium-sized merchants in Guangxi, with a year-on-year growth of nearly 116% in 2024, indicating a strong trend of new merchant registrations [3] - The "2025 Merchant Growth White Paper" outlines a systematic growth guide for new merchants, dividing the growth path into three key stages: product development, sales activation, and volume increase, along with nine practical steps and benchmark case studies [3][4] Group 2 - JD introduced a localized support plan tailored to the specific needs of Guangxi merchants, providing customized support strategies across various business sectors [3][4] - A localized operation team has been established in key cities and industrial belts, facilitating close communication with merchants through offline training and comprehensive support to enhance operational skills [4] - The upgraded "Spring Dawn Plan" aims to leverage Guangxi's strategic position as a hub for China-ASEAN economic cooperation, unlocking the development potential of local merchants and injecting new momentum into the regional economy [4]

Core Insights - JD.com has upgraded its "Chunxiao Plan" and introduced the "New Merchant Three-Step Method" to enhance merchant growth on its platform [1] - The number of small and medium-sized merchants in the Jilin industrial belt has seen significant growth, with a year-on-year increase of 298% [1] - JD.com aims to support local agricultural and ecological resources in Jilin through various initiatives and partnerships [2] Group 1 - JD.com announced the launch of the "New Merchant Three-Step Method" to facilitate faster growth for new merchants on its platform [1] - The company will lower the entry barriers for new merchants and provide additional tools and technical support, along with localized operational teams in Jilin [1] - In the past year, the number of new merchants entering JD.com from Jilin has increased by 266%, highlighting the importance of Changchun merchants in this growth [1] Group 2 - Jilin province is focusing on the development of health and food industries through technological innovation and policy support [2] - JD.com will collaborate with Jilin's forestry and grassland bureau to establish the "China Specialty · Jilin Forestry Specialty Pavilion" for online marketing [2] - The company has introduced various incentives for local specialty industries, including waiving platform fees and providing advertising subsidies for new merchants [2][3] Group 3 - The "New Merchant Three-Step Method" includes a quick store setup process, zero-cost trial operation, and significant advertising subsidies [3] - JD.com plans to invest at least 1 billion yuan in advertising subsidies for merchants this year to help them achieve rapid sales [3] - The company will also create exclusive marketing activities for new merchants to enhance their visibility and competitiveness on the platform [3]