5月21日，由京东主办、广西商务厅指导的"2025京东商家成长白皮书发布会暨'春晓计划'全新升级"广 西站在南宁举行。 发布会上，京东重磅发布的《2025商家成长白皮书》，为新商家带来系统性的成长指导。白皮书将新商 家成长路径划分为发品、动销、起量三个关键阶段，并梳理出9个实操步骤，辅以详实的标杆案例，供 商家参考学习。白皮书还具体指导商家如何根据自身情况找到对应的运营策略，从而更高效地提升流量 利用效率。 会上，京东宣布"春晓计划"全面升级，推出助力新商家成长的"新商三步法"，同时发布了《2025商家成 长白皮书》及最新属地帮扶计划。 为更紧密地贴合本地市场需求，京东推出属地帮扶计划，针对广西商家差异化需求进行精准赋能，多个 业务板块结合行业特性定制扶持策略，为不同商家提供专属支持。 在属地帮扶计划落地的同时，京东还组建了驻扎在广西南宁等全国核心城市及产业带的属地化运营团 队，通过在当地和商家近距离交流，以及线下培训、全周期陪跑、标杆案例打造等方式，助力商家快速 掌握运营技巧，实现生意增长。 2025京东商家成长白皮书发布会暨"春晓计划"广西站启动仪式。主办方供图 随着全新升级的"春晓计划"在广西落地，京东 ...

Core Insights - JD.com has upgraded its "Chunxiao Plan" and introduced the "New Merchant Three-Step Method" to enhance merchant growth on its platform [1] - The number of small and medium-sized merchants in the Jilin industrial belt has seen significant growth, with a year-on-year increase of 298% [1] - JD.com aims to support local agricultural and ecological resources in Jilin through various initiatives and partnerships [2] Group 1 - JD.com announced the launch of the "New Merchant Three-Step Method" to facilitate faster growth for new merchants on its platform [1] - The company will lower the entry barriers for new merchants and provide additional tools and technical support, along with localized operational teams in Jilin [1] - In the past year, the number of new merchants entering JD.com from Jilin has increased by 266%, highlighting the importance of Changchun merchants in this growth [1] Group 2 - Jilin province is focusing on the development of health and food industries through technological innovation and policy support [2] - JD.com will collaborate with Jilin's forestry and grassland bureau to establish the "China Specialty · Jilin Forestry Specialty Pavilion" for online marketing [2] - The company has introduced various incentives for local specialty industries, including waiving platform fees and providing advertising subsidies for new merchants [2][3] Group 3 - The "New Merchant Three-Step Method" includes a quick store setup process, zero-cost trial operation, and significant advertising subsidies [3] - JD.com plans to invest at least 1 billion yuan in advertising subsidies for merchants this year to help them achieve rapid sales [3] - The company will also create exclusive marketing activities for new merchants to enhance their visibility and competitiveness on the platform [3]