Core Viewpoint - The article highlights the opportunities and challenges faced by merchants during the Spring Festival, emphasizing the launch of the "Delayed Shipping" feature by Douyin Mall to help merchants manage their operations effectively and meet consumer demand during this peak shopping period [1][2]. Group 1: Delayed Shipping Feature - Douyin Mall launched the "Delayed Shipping" feature on January 29, 2026, allowing merchants to flexibly set shipping times and manage operational pressures during the Spring Festival [1][2]. - Merchants can choose to "close Delayed Shipping" to maintain normal shipping operations and receive increased exposure and support from the platform [2][3]. Group 2: Resource Support and Incentives - By keeping products in stock and shipping normally, merchants can benefit from resource exposure, including search traffic recommendations and participation in promotional events [3][10]. - The platform offers various promotional activities, such as the "Douyin Mall Spring Festival Fair," which provides opportunities for merchants to gain up to 3 times traffic incentives and consumer coupon subsidies [8][10]. Group 3: Operational Flexibility - The platform will relax assessment standards during the Spring Festival, extending response times for after-sales service and other key metrics to ease operational burdens on merchants [6]. - Merchants can utilize intelligent customer service tools to ensure 24-hour customer support, addressing potential staffing shortages during the holiday [7][11]. Group 4: Automatic Delayed Shipping Rules - The platform will automatically implement delayed shipping rules from February 11, 2026, to February 24, 2026, allowing merchants to manage their shipping commitments without manual adjustments [11][13]. - Merchants can post vacation notices on their store pages to inform customers of their operational hours, helping to minimize order losses during the holiday [11].