Group 1 - RBC Capital Markets initiates coverage on AppLovin with an "Outperform" rating and a target price of $700 [1] - Analysts highlight the increasing importance of Return on Ad Spend (ROAS) and attribution analysis, leading to a faster integration of advertising technology and marketing technology [1] - AppLovin's platform is expanding its reach with diversified demand sources, benefiting from personalized marketing and e-commerce retail media trends, indicating long-term growth potential [1] Group 2 - Analysts expect AppLovin's fixed cost model to achieve significant growth in 2026, maintaining industry-leading profit margins [1] - Following a recent advisory call, Wedbush raised its target price for AppLovin from $725 to $745 [1] - Oppenheimer notes that potential SEC investigation into AppLovin's data collection processes is not expected to have a substantial impact [2]