Summary of Jumia Technologies Investor Day Company Overview - **Company**: Jumia Technologies (NYSE: JMIA) - **Event**: 2025 Investor Day - **Date**: November 13, 2025 Industry Insights - **Market Size**: The addressable e-commerce market in Africa is projected to reach **$40 billion by 2029** across nine recovering markets [1] - **Population Growth**: Africa's population is expected to grow from **1.5 billion today to 2.5 billion by 2050**, a **60% increase** [2] - **Low GDP per Capita**: Average GDP per capita in the markets where Jumia operates is around **$2,000** [2] - **Internet Penetration**: Internet access is improving, with penetration expected to rise from **14% to 38%** over the next decade [3] Core Business Model and Strategy - **Unique Business Model**: Jumia is focused on creating a business model tailored to the unique challenges of the African market rather than copying models from other regions [1] - **Marketplace Flywheel**: The company aims to create a positive feedback loop where increased demand leads to more sales, attracting more vendors and brands, which in turn generates more sales [5] - **Focus on Lower Middle Class**: Jumia targets the lower middle class in Africa, defined as individuals earning between **$150 and $500 per month**, which represents a significant portion of the population [42][44] Operational Changes and Restructuring - **Restructuring Phase**: Jumia underwent a significant restructuring starting in late 2022, focusing on cost management and rebuilding its value proposition [18] - **Staff Reduction**: The company reduced its workforce from **4,500 to 2,000 employees** to streamline operations and cut costs [23] - **Fulfillment Cost Reduction**: Fulfillment costs per order decreased from **$3.4 to $1.9**, a reduction of nearly **50%** [33][55] - **Marketing Budget Cuts**: Marketing expenses were reduced by **75%**, from **$15 million** to **$3 million** [36][55] Financial Performance - **Operating Loss**: Operating losses decreased from **$200 million to $70 million** [55] - **Cash Burn**: Cash burn reduced from nearly **$300 million in 2022 to $82 million** [55] - **Contribution Margin**: Contribution margin per order improved from **$1.9 to $2.3** [55] Market Challenges - **Unique Challenges**: The African e-commerce market faces challenges such as low disposable income, fragmented markets, immature logistics, and varying shopping behaviors across regions [11][12] - **Trust Issues**: There are significant trust issues among consumers regarding online transactions, which Jumia aims to address through improved operations and customer engagement [12] Future Outlook - **Path to Profitability**: Jumia aims to achieve breakeven by **2027**, focusing on sustainable growth and improved unit economics [41][55] - **Expansion Plans**: The company is expanding its logistics network to cover more remote areas, increasing accessibility for underserved populations [52] Key Performance Indicators (KPIs) - **Repurchase Rate**: The 90-day repurchase rate for new customers increased from **39% to 43%** over three years [47] - **Customer Satisfaction**: Net promoter score improved from **46 to 64**, indicating higher customer satisfaction [48] Conclusion - **Strategic Positioning**: Jumia believes it is well-positioned to capitalize on the growing e-commerce market in Africa, with a unique business model and a focus on affordability and accessibility for the lower middle class [8][10]