Group 1 - The core viewpoint of the article highlights the financial performance of Baozun E-commerce in the second quarter, showcasing growth in various segments [1][2] - In Q2, the e-commerce segment generated product sales revenue of 600 million, a year-on-year increase of 3% [1] - Online store operation revenue reached 480 million, reflecting an 8% year-on-year growth [1] - Digital marketing and technology service revenue amounted to 580 million, with a 12% year-on-year increase [1] - The overall net revenue for Baozun in Q2 was 2.6 billion, representing a 7% year-on-year growth [2] - The brand management segment achieved net revenue of 400 million, showing a significant year-on-year growth of 35% [2] - The gross profit from comprehensive product sales was 280 million, which is a 28% increase compared to the previous year [2] - Adjusted operating profit for the group was 59 million, marking a substantial year-on-year increase of 489% [2] Group 2 - The company continues to implement a high-quality distribution strategy, leading to sustained revenue growth and improved gross margins [1] - New product categories contributed to revenue growth, while service capabilities were continuously enhanced [1] - The digital marketing and technology services segment achieved double-digit growth, indicating strong performance in these areas [1]